• New Black x Göran Kling

    Written by Fashion Tales

    Göran Kling and New Black have both been described as pioneers within their segment of expertise. They both share the opinion that development within the fashion and jewelry industry is evolving when we dare to question the way of doing and allow ourselves to create from new perspectives. Göran Kling and New Black are now collaborating in a new collection under the name: PEACE

    “I’ve always been a fan of New Blacks design. It is rooted in the street culture and community, always with a clear care for the consumer. I find them both sympathetic and modern. Therefore, I was truly happy when New Black asked me if I was interested to collaborate, says Göran Kling about the collaboration.”

    Göran Kling is well known for his handmade jewelry that could be characterized as pieces of a genuine craft with high quality and a playful design. Göran’s jewelry has been spotted on some of the world’s hottest and most talked about artists right now.

    New Black’s core is in the Göteborg underground street culture where it was founded by Andreas Undén and Elias Gillberg. New Black has right from the start wanted to challenge the street culture in clothing in Sweden and can today be described as one of the world’s most thrilling street wear brands to watch.

    “We decided quite early on that we wanted to start the working process from a signature symbol with a clear message and landed in the Peace-sign that is always current and important. Probably even more important than ever today, fall of 2017. Not only is the sign a constant reminder of how we can all be better, but it also rimes well with Göran’s idiom combined with New Black’s esthetics. We often find lots of inspiration from the 90’s hip-hop culture where the Peace sign is iconic, says founder Elias about the New Blacks PEACE-collection.”

    The limited PEACE-collection contains of clothing and jewelry in a true co-create spirit. You can find the collection at C-Store, caliroots.com, New Black Store, newblack.se and APLACE.

  • M.i.h Jeans / Denim A - Z Project

    Written by Meghan Scott

    Pimping your jeans is here to stay. Today, M.i.h Jeans brings to life their world of denim and the spirit of the brand with the launch of the Denim A – Z. The Denim A – Z Project captures with every letter, the words and values that make us who we are. Choose letters or word(s) that means something to you. A creative collaboration with stylist, Celestine Cooney -  creative consultant and stylist based between london and New York - together with a cast of London-based creatives. Shot by photographer Alice Neale, she shows her fashion via realism approach to the project and captures the fun and irreverence of a day spent in a London park with eight creative women. The cast are a group of cool, creative girls led by Lili Sumner, who brings her attitude, quirkiness and sense of fun to the shoot. The rest of the cast are all local London girls; Poet, Lily Ashley, Model & Artist, Marina Ontanaya, Artist, Louise Oates, Photographer, Tegan Williams, Model, Melanie Smith-Torres, Artist & Designer, Tiger Chadwick and Jewellery Designer, Gala Colivet Dennison.


    The girls have co-created with M.i.h by customising their favourite pieces with words and messaging. From our London shoot, Marina Ontanaya and Lily Ashley have personalized their denim with words and messaging to bring to life what they stand for.

    An addition of global creaitives have joined the project; Australian stylist Chloe Hill, Norwegian buyer & stylist, Annabel Rosendahl and German editor, Stella von Senger and last but not least Stockholm's own Swedish, fashion editor & stylist, Hilda Sandstrom

    The Denim A – Z capsule of personalized pieces will be available to buy as ‘Made to Order’ styles on mih jeans.com and farfetch.com from 1 November 2017.

    The existing M.i.h Jeans Custom Denim Service will be re-launched alongside the capsule with new season styles and updated personalization options. Denim girls can choose to have their initials embroidered on the front or back pockets of their jeans as well as more quirky placements such as one initial on each knee. 

    “Expressing our brand and everything we stand for through a Denim A to Z felt playful and creative. The project offered the perfect mix of collaboration and co-creation with our favourite creatives as well as continuing to offer our customers the opportunity to personalize their denim and create unique products.” - Founder and chief creative officer, Chloe Lonsdale.

    M.i.h Jeans is the London girl’s denim brand. At the centre of the brand’s ethos is a drive to capture the spirit of denim culture rooted in their 70s style heritage; an inclusive, non-conformist, free-spirited attitude called blue-jean spirit. Under the direction of Chloe Lonsdale, daughter of London’s Jean Machine founder and ‘Blue Jean King’, Tony Lonsdale, and goddaughter of the original owner of Made in Heaven jeans, M.i.h Jeans draws inspiration from its vintage archives, Chloe’s childhood surrounded by denim, and her youth spent immersed in the street culture of London. With an attitude and authority built on five decades of denim experience, the London-based label is known for its cult jeans and confident, lo-fi ready-to-wear - a uniform for the modern girl.

    I caught up with Stockholm's Hilda Sandström and asked her a few questions about her contribution to the collaboration:

    What made you choose to have Mom & Dad on one of your custom jeans?
    Since they're the best! I actually wanted to write my initials from the beginning but that wouldn't work that well for everyone so instead I wanted to add my favorites on my pants. Like a tattoo, without getting hurt.

    Could you tell me a little story behind your decicion for the left/right jeans?
    I was super happy when they asked me to do this creative collaboration but also a bit terrified since I'm the worst on writing captions (prioritizing emojis on Instagram). Afraid of writing something to cheesy I went for these words.. For days when you're confused and don't know which side is left or right ;)

    Which M.i.h jeans style that is your favourite, if you have others than the styles you have for your your customs?
    I love my black Lou Jean. Perfect fit and extremely comfortable.

    Tricking out your jeans is being seen more and more these days, do you think we'll see much more of this next spring/summer?
    I definitely think we'll se more logos and embroideries. Love it since it's a cool and personal detail!

    out all the styles and get your faves here. 

  • Acne Studios SS18

    Written by Linnéa Tjörnevik

    As expected, Acne Studios presented an original collection with some interesting point of views in their SS18 collection at Paris Fashion Week. Founder and Creative Director, Jonny Johansson explain that the vantage point of the collection is his own feeling of always feeling a bit apart from the system. “An outsider way of being”. 

    This was manifested at the presentation by a translucent shower curtain surrounding the catwalk as the first models came down. Creating a feeling of being an outside observer looking in. 

    The collection is a mix of colors, like out of a bowl of sugar pastel pastilles. A lot of details such as fringes, sparkly sequins, silky satins and starch treated jersey fabric gave the garments a lacquered finish. Every look had their own story and main theme.

    Silhouettes were shifting from oversized suits and jackets to more slimmed crochet beach dresses, all with a conceptual vintage vibe. After the show, Jonny summed up the collection with the words “Thrift shop on acid”.  Spontaneous pieces mish-mashed for the fun of it. 

    Altogether the collection breathes Miami Vice with a 70's silhouettes twist meets a Diner Girl in a Saturday Night Fever scene, all fused together in a somewhat cohesive look based on separates. 

  • The Return of the Original

    Written by Fashion Tales

    The past years have seen a strong revival of analog instant photography,“ explains Oskar Smolokowski, CEO of Polaroid Originals. “This growing demand goes beyond nostalgia. In today’s fast-paced, digital world a tangible object outside of your phone screen becomes a valued artifact. It’s also completely unique and impossible to reproduce.“

    Polaroid Originals is launching a new analog instant camera, named the Polaroid OneStep 2. It is a proud successor to the original Polaroid OneStep, the camera that democratized instant photography 40 years ago with its ease of use. Priced at $99.99 // £109.99 // €119.99 and with the same point-and-shoot usability as its predecessor, the OneStep 2 invites everyone to join the revival of analog instant photography. With a powerful built-in flash, easy USB charging, long-lasting battery and a self-timer, the camera is designed for today.

    Polaroid Originals simultaneously introduces a new generation of original format instant film, with color, black & white, and a range of special editions to choose from. The new film features the distinct dreamy aesthetic that Polaroid is famous for. It is available for modern analog instant cameras like the OneStep 2, as well as for key vintage Polaroid camera formats. Dedicated to keeping the legacy alive, Polaroid Originals also sells fully refurbished vintage Polaroid cameras.

    “When it comes to capturing a moment and bringing people together, there’s nothing quite like a Polaroid photograph,“ Oskar Smolokowski summarizes the motivation behind the Polaroid Originals brand.

  • Perfection is Boring

    Written by Fashion Tales

    While the web pursues #flawless, Diesel celebrates imperfection in their new campaign GO WITH THE FLAW 

    Diesel has always stood to challenge conformity. Today conformity is the chase of perfection, look at your social channels: perfect holiday, perfect pictures, perfect life, fitting in with the status quo. It’s going with the flow. It’s time to GO WITH THE FLAW. That’s right, we said FLAW. Not flow. Be unordinary because #flawless is forgettable. Roll with what you’ve got, even though it’s not ideal. Embrace what you can’t control. Find a little bravery to wear your flaws with pride, take a front seat and enjoy the ride. It’s time to go with mistakes, go with remakes, go without knowing if you have what it takes. GO WITH being reckless, megalomania, compulsive shopping, being lazy, forgetfulness, being nosy.
    Even your sunburns.

    “I was fifteen years old when I made my first pair of jeans by hand. Of course they weren’t perfect. But that made them special – and unique, like everything we have done across our history so far”, says Diesel founder Renzo Rosso. “I have always been more interested in imperfection because it stands out from the crowd.”

    A film by François Rousselet, the French director François Rousselet who has created videos for Snoop Dogg, Madonna and The Rolling Stones, is the centre of the GO WITH THE FLAW campaign. During the mini-movie Edith Piaf provocatively sings ‘Non, je ne regrette rien’ as the cast embrace the uncomfortable of their everyday lives – and rise above, laughing.

    Always late? You’ll make a big entrance. Secret snorer? Your lover has a soundtrack? Bad dancer? You’ll be a YouTube sensation. Lazy? You won’t waste energy. Style your shortcomings into something extra – because success lives outside of conformity. Perfection is overrated. “Being unique is much more beautiful than being perfect,” explains Diesel's Artistic Director Nicola Formichetti, whose casting approach finds incredible looking people with interesting features, affirming the message of self-love. “Change the way you look at things so even the bad becomes positive, overcoming obstacles and fears. You’ll have the best life possible.”

    The 2017 Fall Winter campaign will be officially launched today (Wednesday, September 6th) with an event in Beijing

    Campaign imagery for billboard and print is photographed by Tom Sloan, whilst the concept is in collaboration with creative agency Publicis.

    Watch the campaign video here: https://youtu.be/aYxG1ASrYKo

     

Pages