Jewellery brand Tom Wood, in partnership with Pokémon - one of the most beloved entertainment franchises in the world - has unveiled a new jewellery collection featuring the iconic Pokémon Pikachu.

The Pokémon Collection showcases three Pikachu charms in different motifs - Shy, Happy, and Hello - that can be cherished by Trainers at any time.

“The process of connecting Pokémon and Tom Wood has been both exciting and rewarding, which is exactly why I took on this project. The end result is a timeless tribute to both brands, merging playfulness with excellent craftsmanship into a miniature object. I hope the Pikachu Happy, Pikachu Hello, and Pikachu Shy will become collector's items and bring joy and happiness to the owner,” said Mona Jensen, founder of Tom Wood.

The jewellery charms are designed to be worn with layering in mind, or as a singular unit, with each piece easily complementing any outfit. The collection is made according to Tom Wood´s focus on responsible production utilising 100 percent recycled silver or gold from RJC-certified manufacturers securing high standard working conditions. The collection consists of three charm designs, consisting in total of six different jewellery pieces.

The Pokémon Collection is available from the 28th of September 2023 online at, as well as selected retailers including Dover Street Market London, Storm Copenhagen and KITH. The MSRP starts at $209 USD.