• photography James Harvey Kelly

    Eton x Tretorn: A Fresh Spin on Off-Court Style

    Written by Ulrika Lindqvist

    Two Scandinavian heritage brands—Eton and Tretorn—join forces for a capsule collection that redefines modern sportswear. Bridging the worlds of tailoring and tennis-inspired streetwear, the collaboration delivers a refined yet effortless wardrobe for those who move between work, leisure, and everything in between.

    Rooted in collegiate prep and vintage tennis aesthetics, the unisex collection plays with contrasts: sharply tailored shirts meet laid-back varsity knits, while track chinos and reimagined Nylite sneakers bring in a sportif edge. A subdued palette—forest green, navy, eggshell, and sand—grounds the look, with regimental stripes and bold verticals adding character. The capsule marks a milestone for Eton, offering their first full-look collection. “It’s versatile, modern, and a standout mix of tailoring with a sportif edge,” says Mija Bladmo, Eton’s Assortment Director. Tretorn’s legacy in performance-driven design is equally central, with updated Nylite sneakers and playful details giving the collection a fresh off-court energy. Shot by James Harvey Kelly, the campaign captures a sense of ease and authenticity—where Scandinavian cool meets classic sport codes, reimagined for a new generation.

    The Eton x Tretorn capsule is available exclusively through select Eton stores, etonshirts.com, and tretorn.com.

  • Images courtesy of Louis Vuitton

    Louis Vuitton Home Collections – A New Chapter in the Art of Living

    Written by Ulrika Lindqvist

    Louis Vuitton expands its universe of luxury and innovation with the launch of Louis Vuitton Home Collections—a bold new venture into the realm of interior design and lifestyle. Marking a significant evolution in the house’s longstanding dialogue with the design world, the new collections introduce an immersive vision of l’art de vivre—the art of living.

    From its origins crafting iconic travel trunks, Louis Vuitton has always stood at the intersection of utility and art. In 2012, the maison deepened its engagement with contemporary design through Objets Nomades, a limited-edition series of inventive home pieces created in collaboration with celebrated designers such as India Mahdavi, Patricia Urquiola, and Estúdio Campana. Now, that legacy is expanding into a full-scale home universe. For the first time, Louis Vuitton presents a complete range of furniture and decorative objects under one roof. The debut includes a refined selection of Objets Nomades, the inaugural Signature Collection of furniture and lighting, Decorations—a line of bold textiles and artistic accents—Art of Dining featuring exquisite tableware, and a series of luxurious game sets. The entire collection embodies the maison’s unmistakable aesthetic, meticulous craftsmanship, and pursuit of innovation.

    Designed by talents like Patrick Jouin and Cristián Mohaded, the Signature Collection blends contemporary elegance with Louis Vuitton’s iconic visual language. From modular sofas and sculptural chairs to statement lighting, each piece fuses form and function with timeless materials such as wood, leather, and plush textiles. The Decorations line explores a vibrant world of color, pattern, and texture. Ceramic pieces, including a striking vase by Patricia Urquiola, reference her earlier work for Objets Nomades and echo her signature laser-cut detailing. Complemented by soft accessories like wool and cashmere throws and decorative cushions, the collection transforms interiors into expressive, tactile spaces.

    Louis Vuitton’s iconic monogram and floral motifs reappear in the Art of Dining collection, where each tableware line tells its own story. The sleek, monochrome porcelain series by Japanese designer Nendo contrasts beautifully with the sunny, Mediterranean-inspired Capri collection—bringing elegance and personality to every table setting. The spirit of collectible design lives on through new additions to Objets Nomades. Estúdio Campana presents two sculptural pieces, Boitata and Uirapuru, expanding on their acclaimed Cocoon Couture series. Their newly introduced Kaleidoscope Cabinet is offered in eight unique colorways, each crafted as a one-of-a-kind statement. Meanwhile, the new Totem Vinyle by Studio LV adds a graphic, architectural presence to this year’s offerings.

    The Louis Vuitton Home Collections will roll out in phases beginning June 2025 and will be available in selected Louis Vuitton stores worldwide, each with dedicated home sections, as well as online at louisvuitton.com. With this launch, Louis Vuitton continues to redefine the boundaries between fashion, art, and everyday living—inviting us all to inhabit spaces shaped by creativity, heritage, and style.

    Images courtesy of Louis Vuitton
    Images courtesy of Louis Vuitton
  • photography Jakob Möller 

    Deadwood and Vasuma Unveil Limited-Edition ‘Weightless’ Sunglasses Collection

    Written by Ulrika Lindqvist

    Deadwood, Stockholm’s champions of upcycled fashion, have teamed up with Swedish eyewear house Vasuma for a limited-edition drop: Weightless — a collection of two near-invisible, frameless sunglasses designed with minimalist intent and maximum impact. Crafted from recycled Swedish surgical steel and produced in Italy, the collection is a refined expression of weightlessness — both literal and aesthetic. Available in two shades, Grey and Pink Gradient, each model (Colletti Sun and Macrelaps Sun) is released in an exclusive run of only 50 pieces per color.

    They’re so light you forget you’re wearing them,” says Deadwood co-founder Carl Ollson. “This is Swedish craft at its most stripped-down and visionary.” Vasuma’s Creative Director Jan Vana echoes the sentiment, calling the collection “a fusion of tradition and modernity, for those who choose freedom over convention.”

    The collection will be available via selected international retailers — including SAMPLAS in Seoul and ASSEMBLY in New York — as well as through Deadwood and Vasuma’s own platforms. 

  • Photography Ceen Wahren 

    AKIND’s New Collection Reimagines Special Occasion Jewelry for the Modern Era

    Written by Ulrika Lindqvist

    Swedish fine jewelry brand AKIND unveils its largest drop to date—a striking new collection that elevates special occasion jewelry with bold, lab-grown diamond designs. Rooted in sustainability and modern storytelling, the release marks a significant evolution in AKIND’s mission to blend luxury with conscious craftsmanship.

    The collection features standout pieces designed to honor life’s personal milestones, including organically shaped “sibling rings” like the Pear Cut Diamond Band, Alliance Band, and Gold Band. Whether worn solo or stacked, each piece allows wearers to express their individuality with elegance and intention.

    “Jewelry should reflect your own journey, not just tradition,” says Anna Wallander, AKIND's founder. “These are pieces you can wear, stack, and love for a lifetime.”

    True to the brand’s ethos, all diamonds are lab-grown—offering the same brilliance as mined stones, but without the ethical and environmental cost. Handcrafted in Europe using 100% recycled gold, the collection underscores AKIND’s commitment to responsible luxury.

    With this release, AKIND continues to reshape the narrative around fine jewelry—inviting wearers to celebrate love, success, and self-expression on their own terms.

    Photography Ceen Wahren 
  • Photography Richard G.Askew

    Carl Milles Turns 150: A Monumental Tribute to Sweden’s Master Sculptor

    Written by Ulrika Lindqvist

    This summer marks 150 years since the birth of Carl Milles (1875–1955), one of Sweden’s most internationally celebrated sculptors. To honor the anniversary, Millesgården Museum presents Carl Milles: 150 Years, the most extensive solo exhibition in modern times dedicated to his life and legacy.

    Running from 14 June to 28 September 2025, the exhibition offers a rare look into the imaginative world of Milles — a visionary artist known for his dramatic bronzes, dreamlike public fountains, and unique ability to merge mythology, nature, and movement. With over seventy works on display — including original plasters and bronzes, many never before exhibited — visitors are invited to explore the tension between lightness and monumentality that defines his style.

    Carl Milles was more than a sculptor; he was a creator of worlds. Alongside his wife, artist Olga Milles (née Granner), he transformed Millesgården on Lidingö into a living gesamtkunstwerk — a harmonious blend of art, architecture, and nature. The site, now a museum, includes their home, studios, an extensive antiquities collection, and a breathtaking sculpture park overlooking Stockholm’s archipelago. In 1936, the couple gifted Millesgården to the Swedish people, a gesture rooted in Carl’s belief that art should be accessible to all.

    Milles's journey began in Uppland, Sweden, but his career spanned continents. After studying in Stockholm and Paris — where he worked with Auguste Rodin — he rose to fame in the early 1900s, winning medals at the Paris Salon and World’s Fair. The 1920s marked a golden era: as a professor at the Royal Institute of Art, he created some of his most iconic public works, including Poseidon in Gothenburg and the Orpheus Group in Stockholm.

    In 1931, Milles relocated to the United States, where he became the first sculpture professor at the newly founded Cranbrook Academy of Art in Michigan. His monumental works from this period — such as The Meeting of the Waters in St. Louis and The Fountain of Faith in Virginia — solidified his reputation as a master of movement, scale, and symbolism.

    Known for pushing the technical limits of sculpture, Milles fused classical figures with water, air, and celestial themes to create the illusion of weightlessness. His work, though rooted in myth and antiquity, contains modern sensibilities — a fusion that continues to captivate audiences today.

    The exhibition also engages with the complexities of his legacy. Through archival material, sketchbooks, photographs, and a filmed roundtable discussion, Carl Milles: 150 Years offers a nuanced portrait of a brilliant yet controversial figure. In this rare moment of retrospection, Millesgården invites visitors not only to witness the work, but to reflect on the man behind the masterpieces.

    Image courtesy of Cranbrook Archives, Cranbrook Center for Collections and Research. 

  • Image courtesy of Ray-Ban

    A$AP ROCKY NAMED RAY-BAN’S FIRST CREATIVE DIRECTOR

    Written by Ulrika Lindqvist

    Ray-Ban has officially appointed A$AP Rocky as its first-ever Creative Director — a bold move announced in late January that marks a new era for the iconic eyewear brand. Known for his visionary style and boundary-pushing creativity, Rocky brings a fresh perspective to Ray-Ban Studios, the brand’s creative platform dedicated to celebrating music, culture, and fearless self-expression.

    His first project? The Blacked Out Collection — a dramatic reinterpretation of Ray-Ban’s Mega Icons, featuring gold-plated accents and brand-new ultra-dark lenses. The collection drops April 2025.

    A Visionary Partnership
    Since his breakout in 2011, A$AP Rocky (born Rakim Mayers) has become a cultural force, with billions of streams, countless fashion moments, and a recently released fourth studio album, Don’t Be Dumb. Now, he steps into a new dimension of influence as the face and force behind Ray-Ban’s creative evolution.

    I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,” Rocky says. “I’m excited to be part of its legacy and help shape the next chapter of such an iconic brand.”

    Ray-Ban Studios, launched in 2016, serves as the brand’s cultural nerve center — a space where music, art, and storytelling converge. With Rocky at the helm, the studio’s mission expands into bold new territory.

    A New Era in Sight
    “Ray-Ban is more than eyewear — it’s a lifestyle,” says Leonardo Maria Del Vecchio, President of Ray-Ban. “For nearly 80 years, the brand has been part of cultural revolutions, worn by icons across music, art, and film. Rocky is a true visionary whose fearless creativity reflects Ray-Ban’s DNA. Together, we’re building the future of the brand — rooted in heritage, driven by innovation.”

    Darkness, Reimagined
    The Blacked Out Collection introduces a fresh take on Ray-Ban’s classics — scaled-up silhouettes, gold detailing, and deeply tinted lenses that nod to street style while embracing high design. But Rocky’s role reaches far beyond eyewear: he’ll direct campaigns, reimagine store experiences, and fuse music, fashion, and art across every touchpoint of the brand.

    With this appointment, Ray-Ban doesn’t just collaborate — it evolves. And with A$AP Rocky leading the vision, the future is unmistakably bold.

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