Written by Fashion Tales

    In celebration of the FORMULA 1TM CRYPTO.COM MIAMI GRAND PRIX 2024 weekend, HUGO drove its energy into the city by unveiling a new event series, HUGO GARAGE. On May 3 and 4, 2024, HUGO GARAGE Miami opened its doors as a multi-layered creative space modeled on the mechanics' workshops known and loved by F1TM fans. The concept tapped perfectly into HUGO's connection to the world of racing as Official Apparel and Eyewear Partner of the Visa Cash App RB Formula 1TM Team. It also marked a bold move by HUGO to showcase its disruptive spirit and redefine the boundaries of motorsport by offering an immersive experience grounded in culture – championing individuality and self-exploration both on and off the grid.

    Based in Miami's artistic hub of Wynwood, HUGO GARAGE served as a playground for subversive self-expression within the worlds of fashion, motorsport, music, and street culture. Innovators and makers came together to create, customize, and inspire.

    Along with Visa Cash App RB Formula 1TM Team drivers Daniel Ricciardo and Yuki Tsunoda, around 1,000 guests visited the HUGO GARAGE throughout the weekend, including Swae Lee, Vinnie Hacker, YG Marley, Prince Nasir Dean, Charly Jordan, Tarayummy, Gabbriette Bechtel, Larray Merritt and Jean Carlo.

    Kicking off the weekend by showcasing the best in underground music culture, HUGO partnered with Boiler Room, an independent music platform and cultural curator known for supporting emerging artists and bridging the gap between local dancefloors and the wider world. With the HUGO x Boiler Room party on Friday, May 3, both collaborators celebrated the rebellious side of racing through music and fashion. Live music from Miami-based artists Ivy Queen and La Goony Chonga - along with DJ talents v1fro, El Gusano, and Sel.6 – generated hype on the ground and increased online engagement from fans worldwide. The recorded sets will also be available on demand at the end of May.

    Roblox activation and capture the wider Formula 1TM fanbase, HUGO joined forces with Formula Apex Racing, a popular motorsports experience on Roblox, to reveal a one-month limited race challenge on a HUGO-branded track.

    Whether they joined us at HUGO GARAGE live in Miami or virtually, our 360° activation approach gave our community insider-access to a rich, memorable experience that brought together the thrilling worlds of motorsport, fashion, music, and gaming where they could immerse themselves in exciting performances, special product launches, a new Roblox rollout alongside endless shareable moments. We tapped into F1TM fandom from a uniquely HUGO point of view and showcased the weekend's events across our brand channels, to connect with our current HUGO audience and to expand our fanbase whilst capturing the attention of racing fans around the world,” said Nadia Kokni, SVP of Global Marketing and Brand Communications at HUGO BOSS in a pressrelease.

    After kicking off race weekend at HUGO GARAGE, a selection of VIPs and influencers attended the race as guests of HUGO.

    The HUGO x RB collection is available at selected HUGO stores worldwide and on
    hugoboss.com. Prices vary from €59,95 for t-shirts to €139,95 for trousers.

    Read more of the night when HUGO took over the vibrant beach city Miami here

  • The Beauty Essentials from May

    Written by Yasmine M

    The sun has arrived to Scandinavia, and we are a bit terrified but happy. To celebrate the warm weather we have gathered citrus and refreshing scents to welcome us for the summer.

    NYX Professional Makeup Plump Right Back Primer Plump Right Back Primer + Serum from NYX Professional Makeup smoothes the skin for a base before your makeup. The skin feels hydrated and is enriched with 3 types of electrolytes + 2 types of vitamin (hyaluronic acid, vitamin E, pro-vitamin B5, magnesium and potassium). This also helps your makeup look so that it lasts all day. The vegan formula feels light on the skin and absorbs quickly so your skin is ready for makeup. Find it at NYX.

    Ole Henriksen, Find Your Balance Oil Control Cleanser This cleanser reduces excess surface oil and deeply cleanses pores. Formulated with Green Fusion Complex, a proprietary blend of potent active botanicals—green tea, eucalyptus, algae (kelp) and Irish moss extracts—and neem seed oil, this oil control face wash has deep cleansing action to unclog and purify pores without stripping skin. Find it here.


    Elizabeth Arden Eight Hour Daily Hydrating Body Lotion Eight Hour Daily Hydrating Body Lotion provides functionality and multi-functional benefits to simplify your skin care routine without compromising. Eight Hour Daily Hydrating Body Lotion is a refreshing, silky and light lotion with the ingredients that nourish and protect your skin. It contains shea butter, avocado oil and a natural prebiotic complex, moisturizes effectively, absorbs quickly and makes your skin look and feel healthier. Find it here or at your nereast retailer.


    Fiona Shower Gel, Lush This is the collaboration we didn't know we needed but always wanted: Lush goes Shrek. The collection is for all of us who just wants a bit of green and mud. One of the products in the collaboration is the Fiona shower gel, a great shower gel for spring and summer, it has a different but refreshing scent of citrus and cucumber that smells like you are in the world of Far Far Away. Packed with Vitamin C, Fresh Cucumber Juice cools and soothes the skin while giving it the healthy, radiant glow of an ogre in love. Sourced from South Africa, Buchu oil adds a fresh berry note to this fruity fragrance. Use it together with Shrek Pack, another product from the collaboration, and feel like Shrek or Fiona for the day. Find it here.

    Marc Jacobs Daisy Wild Eau de Parfum Marc Jacobs new fragrance wants us to embark on an adventure. Together with the wild and feminine Marc Jacobs Daisy Wild Eau de Parfum for Women. The fragrance is inspired by nature, with notes of jasmine, vetiver and banana flower. The fresh scent – here as a refill – is reminiscent of a bouquet of white flowers. Return to nature and unleash your most free-spirited self. Find it here or at your nearest retailer.

    Garnier, Method for Curls Mask Fructis Method for Curls hair mask is for you who want to have a simple product for your curly hair. The formula is enriched with 13% moisture complex with hyaluronic acid and fatty acids from shea butter. I found it at my nereast supermarket, and I am always ready to try some new hair care. It provides intense moisture and hydrates the hair and is approved by the Cruelty Free International under the Leaping Bunny program. Find it here or at your supermarket.

    Structure Repair Booster Masque, Maria Nila The swedish hair care line has created a treatment for your hair, with repairing algae extract that makes your hair soft and shiny in just 3 minutes. Replaces both hair mask and conditioner. The product has a sweet yet refreshing scent of vanilla, rose and jasmine. Find it here.

    Photo courtesey of Maria Nila, Lush

  • The Beauty Essentials from April

    Written by Yasmine M

    Say hello to the favorites of April, from a hydrating hair oil and SPF50 cream; to a vanilla perfume, and a creamy bronzer. Find your new favorite below.

    Chloé L'Eau de Parfum Lumineuse This spring, the scent to have is the feminine and luminous rose scent joined with vanilla. With a floral heart and undertones of balsamic and amber the new Lumineuse from Chloè is a lovely fragrance. Warmed by vanilla, the rose reveals itself with elevated elegance, while velvety notes of jasmine sambac reveal their sublime richness and intensify the fusion of sweet and floral notes. The scent lasts all day, but is still not to strong or heavy for us who wants a lighter tone. It comes in the classic Chloè glass bottle with a silver cap together with a fine bow. The bottle is made from 25% recycled glass and the band is made from 100% recycled polyester. Find it here

    Hairlust Moisture Hero™ Hair Oil
    This is a new absolute hair favorite for dry and frizzy hair. The Moisture Hero™ Hair Oil from Hairlust is a moisturizing oil that tames and cares for your hair without a greasy feeling. It is 100% naturally derived and contains six nourishing plant-based oils derived naturally from sunflower seeds, coconuts, jojoba seeds, avocado, sweet almond and rosehip seeds. These oils contain vitamins and minerals that help reduce frizz, moisturize, nourish, soften and lock in moisture to prevent dry hair. The oil has also added shea butter extracts, to help revitalize very dry hair. Find it here.

    KORRES Greek Yoghurt Nourishing Probiotic Gel-Cream
    This gel moisturizer contains real Greek yogurt, the classic super ingredient that soothes the skin. The whipped texture instantly melts into the skin and hydrates leaving it soft. Something special is that the cream has a microbiome-friendly technology that provides protection with a technology that helps to rebalance the skin and improve the appearance of skin that looks dehydrated and stressed. Not to mention, it gives you a light refreshing feeling while using it. Use it together wtih Korres shea butter lip balm, and you are all set. Find it here.

    Rose Inc Solar Infusion Soft-Focus Cream Bronzer
    Get used to a cream bronzer this spring. The Rose Inc Bronzer gives a warm feeling to the skin with a soft, sun-kissed glow while reviving skin's natural glow. It includes tourmaline and quartz that blur pores and smooth the texture, rose oil revitalizes dull skin and vitamins C and E provide powerful antioxidant protection. Available in five shades and melts easily over the skin. Find it here.

    Lumene Nordic Hydra Fresh Hydration Moisturizer SPF50
    Say hello to Lumene’s latest skincare product. Perfect for the first sun lights. It's a light moisturizer, that comes for all skin types with SPF50. Apply to the face and neck as the last step of the morning skin care routine and feel fresh and hydrated. Nordic Hydra is Lumene’s moisturizing skin care series for you who are in need of intensive hydration. The products contain organic Nordic birch sap, hyaluronic acid and arctic spring water for optimal hydration and a plump and healthy appearance. Find it here.

    Estrid, The Everyday Body Lotion
    The popular shaving brand, has an new line of body care. One of them is the Everyday Body Lotion. It's is powered by the lovely ingrediant of Shea Butter, calming Niacinamide and brightening Passion Flower Extract. The lotion premieres a new Estrid Scent, a  mix of refreshing neroli, notes of green tea, musk and bergamot. That is non-greasy and has plant-based lipid that provides deep care for the skin with moisturizing and softening properties. Find it here.

    MILK MAKEUP Kush Say hello to this Waterproof Mascara from Milk Makeup - an intense black mascara with thickening, heart-shaped fibers. It makes the lashes look a bit thicker and volumizes your eyelashes with a formula to stay and be waterproof. Vegan, cruelty-free and gluten-free. Find it here.

    Photo courtsey (right): Estrid.com

  • Acne Studios Collaborates with Frédéric Malle to Launch Signature Perfume

    Written by Ulrika Lindqvist

    In a groundbreaking fusion of fashion, perfumery, and art, Acne Studios and Editions de Parfums Frédéric Malle have joined forces to introduce a scent that embodies the essence of their shared creative vision. Renowned for their bold and unconventional approach to design, both brands have set out to redefine aesthetics by drawing inspiration from various artistic realms, including photography, architecture, and culture.

    The brainchild of Frédéric Malle and Jonny Johansson, the founder and creative director of Acne Studios, this collaboration marks a departure from traditional norms in both fashion and fragrance industries. With a commitment to absolute creative freedom and a multidisciplinary vision, the duo has unveiled a groundbreaking perfume: Acne Studios by Frédéric Malle.

    Since its inception in 1996, Acne Studios has been at the forefront of multidisciplinary creativity, challenging conventions and redefining contemporary fashion. Jonny Johansson, a self-taught designer with a background in music and art, brings a unique perspective to the brand, infusing each collection with a sense of experimentation and innovation. From its iconic denim styles to its meticulously crafted clothing and accessories, Acne Studios embodies a philosophy where functionality meets eclecticism, resulting in timeless and refined pieces that resonate with a global audience. Established in 2000, Editions de Parfums Frédéric Malle has been a trailblazer in the world of perfumery, dedicated to showcasing the creativity of master perfumers without any constraints. With over three decades of experience in the industry, Frédéric Malle has cultivated a reputation for excellence, pushing boundaries and reimagining classic fragrances for the modern era. Each collaboration with perfumers results in a masterpiece, reflecting Malle's commitment to celebrating creativity and innovation At the heart of the collaboration lies the expertise of perfumer Suzy Le Helley, whose talent and creativity have earned her acclaim in the fragrance industry. Trained at prestigious perfumery schools in France and Germany, Le Helley brings a unique blend of botanical knowledge and synthetic expertise to her craft. Inspired by nature and guided by her passion for botany, she creates perfumes that resonate with clarity and emotion, each one a testament to her mastery of the art form.

    The resulting perfume is a testament to the creative synergy between Acne Studios and Frédéric Malle. Infused with aldehydes, floral notes, and hints of incense, the fragrance evokes a sense of timeless elegance and modernity. From its initial crystalline breath to its soft and comforting undertones, the perfume captures the essence of Acne Studios' daring irreverence and Frédéric Malle's commitment to excellence.

    Acne Studios by Frédéric Malle will be available at select Acne Studios and Editions de Parfums Frédéric Malle boutiques worldwide, as well as online through their respective websites.



    Written by Ulrika Lindqvist

    The new LV Split Cat-Eye frames were first seen on the Spring-Summer 2024 catwalk and put a unique spin on an iconic sunglasses style.

    Their distinctive design, where the edges of the lenses float outside the frame, creates a stylish and elegant effect. With a discreet Monogram flower behind the lens and a gold LV Circle signature on the temples, a feminine and sophisticated touch is added.

    The sunglasses are available in classic black, elegant cream, and vibrant orange reflecting the colorful scenery of the catwalk.

    Image courtesy of Louis Vuitton

  • The Essentials for a Glowy March

    Written by Yasmine M

    Say hello to glowy- and natural looking skin. We have gathered our favorites from the last month, focusing on sun protection, skin and that feeling of being kissed by the spring sun. Products we know work, from a glow screen, to a high-concentrate serum and body wash.

    C E Ferulic®, Skin Ceuticals
    Say hello to one of Sofia Richie's new favorite products. This C E Ferulic serum offers effective protection against free radicals and leaves the skin healthy and radiant for a great spring glow. The serum contains three antioxidants; L-ascorbic acid, vitamin E and ferulic acid, that creates synergy and makes C D Ferulic® an effective protection against free radicals. L-ascorbic acid consists of 15% vitamin C which effectively neutralizes free radicals, while vitamin E has soothing properties and contributes to cell renewal. Find it at skinceuticals.com

    Enhanced Body Glow Wash, Rahua
    As new to the brand, one of the first products I tried was the Enchanced Body Glow Wash. It’s enriched with plant-powered hyaluronic acid that plumps and gives moisture to the skin. The cleanser not only cleans but  nourishes your body’s beautiful skin without removing vital natural oils that protect the skin. Horsetail extract boosts and improves collagen production. With rainforest grown achiote extract protects pre- and post- sun exposure, smooths and gives skin glowing energy.  With a scent of coconut and guava for what the brand calls a ‘paradise escape’. Find it here

    L'Oréal True Match Nude Plumping Tinted Serum
    True Match Tinted Serum is a light covering foundation for a naturally nude look. The formula contains light-reflecting mineral pigments that instantly cover blemishes or unevenness in skin tone, but still allow your own skin tone to shine through. Gives your skin a radiant, natural and makeup-free look. Shades that are easy to blend out and blend perfectly with the skin to suit many different skin tones. Find it at your nearest L'Oréal retailer. 

    Supergoop! Glow Screen
    While the first time using the Glow Screen sunscreen was many years ago, it’s still a product that should get its spotlight. Especially when we talk about natural glow. The Sunscreen has a 30 spf and doesn't only protect your skin from the sun, but makes it glow. 
    Find it at Sephora.

    Lumene Nordic-C Day Cream SPF15
    For our day cream, there are many glow-friendly creams out there. But one of the tops are the kind and sensitive-friendly cream from Lumene. It has SPF15 to protect us during the day, when we don’t feel like doubling on the sunscreen. It moisturizes and increases radiance The fresh composition is enriched with antioxidant-rich Nordic gooseberries and vitamins C, B5 and E. The light-reflecting pigments provide instant radiance. All for a great reasonable price. Use it with the Nordic-C night cream, and you are all set. Find it at Lumene, or your nearest retailer.

    H&M Beauty Bronzed Actually 
    H&M has really stepped up their beauty game. Their updated beauty line is packed with new products to try. One of them is the pressed powder bronzer ‘’Bronzed Actually’’. Available in 3 shades of matte and shimmer finish to fit your preference. It’s also formulated with a highly blendable and buildable texture, to simply add that spring warmth to your skin. Read more about H&M's new beauty line here.

    CAIA Cosmetics Waterproof Mascara Get yourself some curly waterproof eyelashes with the CAIA mascara. A single coat of this mascara creates a thicker look. The waterproof formula makes your mascara stay both during your run, and day.  Find the mascara at CAIA.com


    Double Rewind 0.3% Pro-Grade Retinol Serum by Ole Henriksen Ole Henriksen continues to create powerful products. This new serum is an encapsulated retinol, boosted with provitamin A from beta-carotene (a larger retinoid molecule). This all together creates an overnight sensation for those looking for a not-so-harsh introduction to resurfacing products. Starting by using this serum once a week, and twice after some use. It also contains hydrating aloe vera, antioxidant rich birch sap and moisturizing rowanberry extract just to make sure it’s kind to your skin. Find it at olehenriksen.com

    Photo: Sofia Richie, Skin Ceuticals