• Zalando AW25 Campaign with Uma Thurman and PinkPantheress

    Written by Janae McIntosh

    Zalando, the leading European fashion store releases its Fall and Winter 2025 collection. The line stars Uma Thurman and PinkPantheress with a new and modern spin on the company. Reimagining the question of “What do I wear?”. The vibrant style catches the eyes of customers looking for bold and confident styles.

    “I was happy to be part of this campaign,” says Uma Thurman. “There was something playful and unexpected about it - set against the beauty of Portugal, which almost felt like another character in the story.”

    A Message from the Campaign 

    To further support this spirit of creativity, the campaign also spotlights Boards on Zalando - a new feature now live across all markets. These visual inspiration boards allow customers to discover, collect, and organize ideas based on their personal style. From themed edits like “Farmers Market” and “Burgundy Bliss” to user-curated looks for workouts or beauty routines, Boards make it easier to turn inspiration into action.
    Sara Spännar, VP Brand & Creative at Zalando, says: “At Zalando, we believe choosing what to wear should feel empowering, not stressful. This season is all about reminding customers that inspiration is everywhere - in colors, textures, and the people around us. . It has been a true joy to see both Uma Thurman and PinkPantheress bringing their magic to the set. We are thrilled of the result.”

  • Exclusive Collaboration between Maria Nila & Liberty: Celebrating Liberty's 150th Anniversary

    Written by Fashion Tales

    In honour of Liberty’s 150th anniversary, Maria Nila is collaborating with the world-renowned department store to unveil a special edition of the global best-selling Maria Nila Head & Hair Heal collection, featuring an exclusive floral print inspired by Liberty’s rich heritage.

    Founded in 1875, Liberty has long been a creative hub for artists and innovators like William Morris and David Bowie and J.W Anderson. Today, Liberty collaborates with iconic brands such as Gucci, Adidas, Diptyque, Nespresso and many more to create an incredibly unique shopping experience. Maria Nila, a B Corp-certified Swedish brand, offers 100% vegan, climate-compensated professional haircare made in its own factory. Their award-winning formulas combine salon performance with sustainable beauty, rooted in nature and driven by colour. Following a successful 2024 launch at Liberty with The Shampoo Factory installation, the two brands are deepening their partnership with an exclusive design for Maria Nila’s best-selling hair care collection.

    'Since launch, the Liberty customer has truly showed support for us so, doing a co-branded product felt like the perfect next step to further give our communities what they want; quality, craftsmanship and creativity in a perfect blend'
    Hedda Mirow, Marketing Director at Maria Nila

    The creative process began in the winter of 2024/2025 when Liberty opened its archives of historical patterns, flowers and iconic fabrics. With the Head & Hair Heal collection featuring a peachy colour and floral-fruity scent, the search was on for a pattern to capture these signature elements. Maria Nila’s Head & Hair Heal collection is a global bestseller, infused with a floral scent of jasmine and linden blossom and enriched with a unique formula of Aloe Vera, Vitamin E, Peptides, Piroctone Olamine and Apigenine. The collection is designed to reduce hair loss, dry scalps, dandruff and promote hair growth.

    'One pattern caught my eyes with its beautiful pink toned pastel flowers that would go perfectly with our Heal collection. It was however on a deep brown surface which I found a bit heavy for our brand. By curating the colours, we created a new beautiful pattern that truly merged the worlds from both brands, which I am so happy about! The end result is an exclusive edition of our most beloved product in a truly an iconic and unique Liberty costume.'
    Cia Dahl, Creative Director at Maria Nila.

    Exclusively sold at the Liberty department store, libertylondon.co.uk and marianila.com.

    About Liberty
    A landmark of creativity since 1875, Liberty is more than a store - it is a movement dedicated to the pursuit of beauty, animated by arts, culture, and innovation. Famed for its original curation, directional design, and commitment to craftsmanship, Liberty continues to champion independent makers and artistic excellence. In the spirit of our founder, Arthur Lasenby Liberty, we remain unapologetically eccentric and devoted to bringing good design to all.

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