• LEXINGTON COMPANY PRAISE SLEEP IN ASSOCIATION WITH WORLD SLEEP DAY

    Written by Fashion Tales

    To shed light on the importance of sleep for a well-balanced life, Lexington Company launches their global Sleep Well. Live Well. campaign for the second consecutive year in conjunction with World Sleep Day. The campaign highlights the importance of sleep, sleeping habits, how to get a good night’s sleep, and of course finding your perfect match in bedding.

    We want to distance ourselves from what has previously been the ideal, to proudly work and be social around the clock. The ideal today is to be able to achieve a balance in life, which includes a healthy sleep habit. Kristina Lindhe, founder, CEO and Creative Director of Lexington Company.

    World Sleep Day occurs yearly on the Friday before the vernal equinox, and is a day where light is shed upon sleep, sleep related diseases and important subjects regarding sleep such as education, research and medicine. Lexington’s Sleep Well. Live Well. campaign launched on March 4 and lasts until World Sleep Day on March 15.

    Together with Sifo, a Swedish company operating in the field of opinion and social research, Lexington produced a survey called Lexington Company Sleep Barometer to map out Swedes sleeping habits. The survey shows that 94% of all Swedes believe sleep to be important but only 2% prioritize it. Career, family, social life and working out is what Swedes prioritize before sleep.

    The survey proves that Swedes need more and better sleep, as the survey takers sleep two hours less than they wish to every night.

    ”What your bedroom looks like as well as which bedding you use has a great impact on your sleep,” Kristina Lindhe said.

  • Tom Wood - The Act Of Denim

    Written by Fashion Tales

    Tom Wood have teamed up with professional ballet dancers Klara Maartensson and Jonathan Olofsson from the Norwegian National Ballet to showcase their Spring/Summer 19 denim pieces. With a focus on volumes and flexible fits the collection allows room to both move and breathe.

    Part of the inspiration behind our Spring/Summer 19 collection is California vibes and the 70's culture. In the collection you will find oversized silhouettes and layered comfortable looks. Introducing vintage white denim and two seasonal washes, beach worn and sky blue, all inspired by the shades of summer, salt water and the beach.

    Available in stores now.

    Photo credits: Martin Rustad Johansen
    Make up & Hair: Marte Hesvik
    Talents: Klara Maartensson, Jonathan Olofsson

  • UNIQLO continues its collaboration with J.W Anderson

    Written by Fashion Tales

    Today the 8th of March 2019, the new collaboration collection between UNIQLO and the world-famous fashion designer J.W Anderson is launched. The collection is inspired by classic British workwear combined with UNIQLO's unique craftsmanship and focus on materials and function. The result is a new collection of timeless key garments that suits everyone.

    The collection becomes part of UNIQLO's Lifewear philosophy and reflects the values ​​that the brand has in the form of material and functionality.
    “We believe that this collaboration will continue to become part of the foundation of people's wardrobes around the world,” says designer J.W Anderson.

    The third collaboration collection includes classic garments such as trench coat, checkered blouses, paisley patterned skirts and rugby sweater - all of which are a clear part of J.W's DNA.

    The collection will be released at UNIQLO's store at Kungsträdgården in Stockholm and at UNIQLO.com on March 8th.

    https://www.uniqlo.com/

  • An End of an Era and a New Beginning

    Written by Anonymous

    One last time we got to see the creation Mr. Lagerfeld, along with Virginie Viard, transformed Chanel’s home away from home, this time into a winter wonderland reminiscent of a small village in the French Alps.

    Large tweed fedora hats, seductive silhouettes with a masculine sway, Houndstooth, tartan and big check motifs, . A mind blowing postuum show from the fashion maestro. Winter white, beige, black, and navy blue were met with bursts of purple, fuchsia, brick and emerald green, elegant nonchalance. Ski outfits juxtaposed with urban wear, embroidered snowflakes in white and gold vinyl on chiffon and feather ‘snow-ball’ dresses. And the bags; a faux fur and quilted leather fanny packs and the 2.55… swoon!

    Blowing our minds as always with a Montreuil set designer showing us drop dead dedication. 

House ambassador Penelope Cruz walked down the runway along side some of Karl’s high end muses like Kaia, Cara, Vittoria and Luna.


    
The fashion industry has lost a true force, however with Lagerfeld’s perfectionist approach and eyes in the future, we assume he made detailed plans to keep his mark in the house and we won’t be disappointed in the seasons to come. 


    ”But don’t you think… That kindness and love could change a man?” – Victor Hugo
    
#karlforever

  • BIK BOK presents: Cajsa Wessberg

    Written by Fashion Tales

    On International Women's Day, March 8, Bik Bok and illustrator Cajsa Wessberg are launching a design collaboration to celebrate sisterhood.

    The basic idea behind my collection with Bik Bok is to showcase the strength of the sisterhood. The whole collection is based on giving and receiving love. With the collection and illustrations that adorn the garments, I want to convey the strength of believing in themselves and their fellow sisters, ”says Cajsa.

    The collection consists of two track suits, a silvery set in lurex, a jacket, a hoodie and accessories. A print illustrated by Cajsa is used on most of the garments. The illustration shows individuals embracing each other. The collection is colorful and oars of the same playfulness and confidence as Cajsa herself.

    As part of the collection, a poster illustrated by Cajsa is also being launched. This also illustrates individuals who embrace each other but in a different form. The symbolism is the same and is based on the importance of taking care of each other and themselves, the sisterhood.

    The poster comes in a limited edition of 500 pieces and for each poster sold, Bik Bok donates the entire surplus to the women's rights organization Kvinna till Kvinna.

    When we include design collaborations, it is important for us that the person in question gets his voice heard and really feels that it is her collection. Throughout the process, Cajsa has been very involved and clear about what she wants to convey. Both what comes to design and concept. We are incredibly proud of the results and grateful to be able to present the collection and poster for our customers, ”says Lina Tellström, Marketing Manager at Bik Bok.

    Bik Bok x Cajsa Wessberg is launched in selected Bik Bok stores and online on March 8, 2019.

    Rates vary from SEK 149–699.

    The poster costs SEK 99.

    https://bikbok.com/

  • A NEW ODD MOLLY : Neneh Cherry and Titiyo

    Written by Fashion Tales

    Odd Molly makes a restart with a unique collaboration and new communication. It is manifested by the creative collaboration with renowned musicians and sisters Neneh Cherry and Titiyo. They become Odd Molly's ambassadors, faces out in campaigns and participating in the work around the collections. The spring campaign will be the first result of the collaboration.

    Neneh Cherry and Titiyo become Odd Molly's ambassadors throughout 2019. The creative collaboration with Odd Molly is the first time Neneh and Titiyo do something similar with one fashion brand. And as musicians and sisters make it all something unique.

    It is the first time that my sister and I do something together in a job context. So it feels extra fun that Odd Molly thought of us. Odd Molly is a brand that has not been self-evident in min wardrobe, but now I'm craving for more color and pattern. Therefore, the timing and challenge feel completely right. It will be great fun to make this trip together, ”says Titiyo about the collaboration with Odd Molly.”

    The new collaboration is part of a larger venture that Odd Molly does to strengthen the brand's identity. In early February, Odd Molly opened a flagship store at NK with an updated store concept and with a selected range. And the spring campaign will be the start of a new communication.

    Odd Molly as a fashion brand has always stood to dare to go his own way. And now we start one new trip. Therefore, we are very happy and proud to present a longer collaboration with two unique artists and personalities who stand for similar values ​​to us, ”says Jennie Högstedt Björk, CEO of Odd Molly.

    Neneh Cherry and Titiyo are known as singers and songwriters with long outstanding careers within the music. Recently, Neneh won a Grammis for this year's electro / dance with the album Broken Politics. Titiyo is up to date with a new Sweden tour in the spring of 2019.

    Odd Molly is a Swedish fashion brand founded in 2002. In 2007, the brand Guldknappen won distributed by the Ladies World. The same year, it was named this year's clothing brand by Svensk Handel. Today, Odd Molly's collections are sold in 34 countries.

    https://oddmolly.com/

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