Ray-Ban has officially appointed A$AP Rocky as its first-ever Creative Director — a bold move announced in late January that marks a new era for the iconic eyewear brand. Known for his visionary style and boundary-pushing creativity, Rocky brings a fresh perspective to Ray-Ban Studios, the brand’s creative platform dedicated to celebrating music, culture, and fearless self-expression.

His first project? The Blacked Out Collection — a dramatic reinterpretation of Ray-Ban’s Mega Icons, featuring gold-plated accents and brand-new ultra-dark lenses. The collection drops April 2025.

A Visionary Partnership
Since his breakout in 2011, A$AP Rocky (born Rakim Mayers) has become a cultural force, with billions of streams, countless fashion moments, and a recently released fourth studio album, Don’t Be Dumb. Now, he steps into a new dimension of influence as the face and force behind Ray-Ban’s creative evolution.

“I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,” Rocky says. “I’m excited to be part of its legacy and help shape the next chapter of such an iconic brand.”

Ray-Ban Studios, launched in 2016, serves as the brand’s cultural nerve center — a space where music, art, and storytelling converge. With Rocky at the helm, the studio’s mission expands into bold new territory.

A New Era in Sight
“Ray-Ban is more than eyewear — it’s a lifestyle,” says Leonardo Maria Del Vecchio, President of Ray-Ban. “For nearly 80 years, the brand has been part of cultural revolutions, worn by icons across music, art, and film. Rocky is a true visionary whose fearless creativity reflects Ray-Ban’s DNA. Together, we’re building the future of the brand — rooted in heritage, driven by innovation.”

Darkness, Reimagined
The Blacked Out Collection introduces a fresh take on Ray-Ban’s classics — scaled-up silhouettes, gold detailing, and deeply tinted lenses that nod to street style while embracing high design. But Rocky’s role reaches far beyond eyewear: he’ll direct campaigns, reimagine store experiences, and fuse music, fashion, and art across every touchpoint of the brand.

With this appointment, Ray-Ban doesn’t just collaborate — it evolves. And with A$AP Rocky leading the vision, the future is unmistakably bold.