• SERGEI PAVLOV: KAIKU at Design Lab Gallery

    Written by Fashion Tales

    On March 9, 2024, Sergei Pavlov's photo exhibition “Kaiku” (Echo) opens at the Design Lab Gallery in Helsinki.
    Sergei Pavlov is a prominent Finnish photographer, who in his art strives to capture the essence of people, places and experiences drawn from his own life.

    After being impressed by Pavlov's creative expression, Iittala invited the photographer for an artistic collaboration in 2023. Pavlov's portraits are often taken in natural settings and evoke a sense of nature's forces and philosophical principles. Similarly, this has inspired Iittala's work – with nature's flowing water, sunlight and the diverse elements and forms found on Earth. The collaboration reflects Iittala's commitment to working with artists and participating in interdisciplinary art projects to promote cultural dialogue and creativity.

    The collaboration between Iittala and Sergei resulted in a series of evocative photographs, which are now on display in the exhibition “Kaiku”. Pavlov photographs analogously to black and white film, and develops his works in the traditional way in the darkroom. The exhibition shows 12 photographs, including both new and older works from his portfolio.

    About Sergei Pavlov
    Sergei Pavlov (born 1994) discovered his passion for photography already at the age of 14 while working in a local newspaper editorial office in the town of Somero in Finland. Pavlov's photographs have been published in international fashion and culture magazines such as SSAW, Re-Edition, Replica MAN and have been featured online by i-D, AnOther and Wetransfer. In 2021, Sergei won two prizes from the Festival du Hyères Villa Noailles in France, nominated by Dominique Isserman. After the awards, Pavlov's work continued to grow and has since earned him solo exhibitions at the Villa Noailles in France in 2022 and the Museum of Visual Arts Malva in Finland in 2023. In 2024, Pavlov has two solo exhibitions, one at the Arabia & Iittala Design Center Design Lab Gallery in Finland and one at the Biennale Les Itinéraires Graphiques in France.

    www.www.iittala.com

    Image credits: © Sergei Pavlov, courtesy of the artist and Iittala

  • HUGO BLUE x ROBLOX DIGITAL UNIVERSE

    Written by Fashion Tales

    With a focus on diversity and digitalization Creative Director Marco Falcioni experiments and takes HUGO to new sights.

    With the launch of HUGO BLUE in Berlin on the 6th of March 2024, Hugo teamed up with Roblox to give press the ultimate experience in a virtual universe in a world where fashion meets in a digital context. In the Hugo Blue World.

    In a dynamic fusion of style, technology, and cultural immersion, HUGO made a resounding statement with the launch of its latest brand line, HUGO BLUE. Positioned as a celebration of denim and individuality, the event captivated over 1,000 guests from around the world, offering a glimpse into a world where fashion meets digital and self-expression is in the focus.

    From the moment attendees stepped into Wilhelm Hallen in the outskirts of Berlin, the guests were transported into the vibrant world of HUGO BLUE. A captivating blue “tunnel” set the stage, enveloping guests in the brand's signature tones and symbolic motifs, setting the tone for an immersive experience unlike any other.
    The venue was transformed into a playground of creativity, with installations showcasing the diverse range of denim essentials and streetwear staples that define HUGO BLUE's essence.

    At the heart of the event was the opportunity for guests to engage with the brand on a deeply personal level. Local artists brought pieces to life through live customization, adding unique touches to HUGO BLUE garments and fostering a sense of individuality among attendees. Each guest received a denim tote, while VIPs were treated to an exclusive preview of the brand's innovative integration of NFC technology, teasing an immersive experience on Snapchat.

    Central to the event was the unveiling of PLANET HUGO, an ambitious foray into the digital realm through Roblox. With environments like HUGO HANGOUT and HUGO FASHION MATCH, HUGO is pioneering a new frontier where gaming, socialization, and fashion meets. This move reflects the brand's commitment to connecting with Gen-Z audiences on platforms they frequent, tapping into the growing interest in style curation and self-expression within virtual communities.

    Nadia Kokni, SVP of Global Marketing and Brand Communications at HUGO BOSS, emphasized the significance of this approach, stating,
    HUGO BLUE's launch event signifies our commitment to harnessing cultural trends and digital innovation to engage with our audience authentically. Through PLANET HUGO, we are not only offering a unique gaming experience but also fostering social connections and self-expression, core values of the HUGO brand.”

    The night ended with a big show by Swae Lee, accompanied by appearances from prominent figures like Reezy, Jasmine Jobson, and Adam Port, further underscoring HUGO's resonance with the youth culture of today. Social media played a pivotal role in amplifying the event's reach, with influencers and gamers alike sharing their experiences across platforms like Instagram, TikTok, and Snapchat.

    As HUGO BLUE blurs the lines between the virtual and physical worlds, it represents more than just a fashion statement—it's a testament to the evolving landscape of self-expression and community-building in the digital age. With its Berlin launch event, HUGO has set the stage for a new era of creativity and connection, where denim serves as a canvas for individuality and authenticity reigns supreme.

  • Images courtesy of Chanel Beauty

    Backstage at Chanel Beauty Autumn-Winter 2024/25 Ready to Wear

    Written by Chanel by Freya K

    MAKE-UP STEP BY STEP

    COMPLEXION
    Apply LES BEIGES WATER-FRESH COMPLEXION TOUCH with the brush 2-IN-1 FOUNDATION BRUSH FLUID AND POWDER N°101.
    Correct the imperfections of the face using LE CORRECTEUR DE CHANEL with RETRACTABLE DUAL-TIP CONCEALER BRUSH N°105 where needed.
    Mix the two colors of EXCLUSIVE CREATION ROSES COQUILLAGE and apply on the apples of the cheeks using the BLUSH BRUSH N°110.
    Sweep loose powder POUDRE UNIVERSELLE LIBRE onto T-zone with the POWDER BRUSH N°106.

    EYEBROW
    Brush the brows with DUAL-ENDED BROW BRUSH N°207.
    Fill in with STYLO SOURCILS WATERPROOF.
    Apply le GEL SOURCILS in TRANSPARENT to add a little depth to hairs.

    EYES
    Apply a line of color of STYLO YEUX WATERPROOF, starting from the internal corner of the eyes and drawing along the top lash lines.
    Choose different colors according to the look: Grey with STYLO YEUX WATERPROOF 42 GRIS GRAPHITE, Blue with STYLO YEUX WATERPROOF 82 BLEU ABYSSE (new) and/or LES 4 OMBRES 78 RIVAGE (new), Coral with LES 4 OMBRES 88 CORAL TREASURE (new), Pink with STYLO YEUX WATERPROOF 54 ROSE CUIVRÉ, Gold with STYLO YEUX WATERPROOF 48 OR ANTIQUE.
    Apply a lot of mascara LE VOLUME DE CHANEL 10 NOIR on the upper eyelashes only.

    LIPS
    Contour the lips with the LE CRAYON LÈVRES 158 ROSE NATUREL, using the DUAL-ENDED LIP BRUSH N° 300 and lightly apply ROUGE COCO BAUME 932 ANÉMONE or ROUGE COCO BAUME 934 CORALLINE all over, directly from the stick.

    NAILS
    Prepare the nails with a coat of LA BASE CAMÉLIA.
    Set up with LE VERNIS 125 MUSE or 127 FUGUEUSE or 155 ROUGE NOIR or 175 SKIEUSE or 177 SUN DROP (new), according to your look.
    Fix and add shine with LE GEL COAT.
    Moisturize the hands with LA CRÈME MAIN.

Pages