Swedish beauty brand OBAYATY launches an exclusive signature pop-up at Nordiska Kompaniet, Stockholm, open until the end of 2026. The space invites visitors into OBAYATY’s universe, a world where skincare meets cosmetics, designed for men seeking both function and self-expression. With a collection defined by refined simplicity, innovative formulas, and sustainable design, the pop-up marks an important milestone for the brand’s presence in its home market.