• Martin Bergström for Photowall

    Written by Fashion Tales

    19th century flowers flourish in Photowall's new collection by Martin Bergström.The Flora Hysterica wallpaper collection contains five wallpaper patterns all born out of the thousands of preserved plants in Martin Bergström’s herbarium. By the age of three, Martin Bergström already knew the definitive book on Nordic flora, Den Nordiska Floran, inside and out, and his fascination with flowers has only increased

    since. Over the years, his intense interest in flora has manifested into a collection of preserved plants that is constantly growing. Recently, it has come to include over 1000 flowers, with the oldest flower originating from the early 19th century.

    - Flowers have always been a recurring motif in my creations, and I'm thrilled that this has now resulted in a wallpaper collection with Photowall. A flower picked roughly 200 years ago becomes like a time capsule pressed between the sheets of paper. I see this wallpaper collection as an opportunity for one small flower to bloom yet again and continue its timeline, says Martin Bergström.

    The design process for the Flora Hysterica collection involved scanning select flowers using microtechnology to capture every detail of each flower into the wallpaper pattern.The scanned image was then integrated onto a coloured background and finally developed using mixing techniques and colour layers to achieve the right structure and shade. One wallpaper pattern can include up to 20 colour layers.

    Martin Bergström integrated flora into all the wallpaper patterns in a natural way yet retained much drama in the process, which clearly showcases the artistry behind the collection and makes Flora Hysterica a perfect fit for every room.  

  • Northern - Loud

    Written by Fashion Tales

    The new lifestyle brand Northern's launched their debut collection during Stockholm Furniture Fair, 2018. Among the new products is the Loud cupboard, created by the Swedish-French design duo Färg & Blanche. 

    The bar cabinet exudes a sense of discreet luxury, but at the same time it is an efficient and modern bar cabinet that takes minimalism to a new level - which also gave rise to the name Loud.

    “We want Loud to give a strong impression without actually saying a single word,” says Emma Blanche and Fredrik Color, designer of Loud.

    Loud is designed to be a compact bar cabinet without decorations and smooth contours - while it has a wide range of applications. The doors and side surfaces are reinforced by a seamless layer of polished laminate that creates a dazzling mirror effect. The glossy cabinet is complemented by a table top in the smoked oak, and I am lying on metal wheels.

  • NEW BALANCE CELEBRATES GREY

    Written by Fashion Tales

    BOSTON, MARCH 2018 – For more than three decades, the New Balance 574 has been one of the industry’s most revered sneakers and today is one of the brands most iconic silhouettes. On March 15th, New Balance will celebrate the 574 in its original colorway – grey, which has become a color synonymous with the brand. New Balance “Grey Day” will come to life in more than 20 cities globally with cultural events that celebrate the iconic 574, the transcendent nature of grey and the enduring legacy of New Balance classic running heritage.

    More than just a hue, grey represents the fearlessly independent state of mind and has come to define the understated design philosophy that anchors New Balance footwear. The New Balance 620, which was released in 1980, was the first silhouette to offer a full grey upper with the intention of the shoe fitting into your existing lifestyle and catering to urban running. In 1982, the New Balance 990 continued to challenge popular opinion, and 80’s footwear trends, with its release as the first performance silhouette at $100 and in an upper done in premium grey suede and mesh. Since then, beloved New Balance models have been released in grey and the color has come to signify New Balance’s heritage and independent spirit within the footwear industry.

    For more information about New Balance “Grey Day” and to connect: @Newbalancesverige @NBLifestyle #574 #NBGreyDay

  • M.i.h Jeans introduces the Marrakesh 1971

    Written by Fashion Tales

    This March 2018 M.i.h Jeans introduces the Marrakesh 1971 capsule collection, inspired by original seventies denim from the brand’s archives.
    1971 was the year that M.i.h Jeans’ founder Chloe Lonsdale’s father, (“Blue Jean King” Tony Lonsdale), imported the first flares into the UK and sold them at his Jean Machine store on the King’s Road in London.
    1971 was the year that Made in Heaven designed the first British-made flares, a first both in Britain and in Europe.
    And 1971 marked the start of a pivotal decade in which jeans were the rebellious choice of the young, the hip and the bohemian.
    To recognize the importance of 1971 to the brand, M.i.h Jeans have designed the Marrakesh 1971 capsule featuring six denim pieces inspired by the Made in Heaven archive. The jeans of the seventies were unisex and democratic, liberating women from gender biased dressing. The capsule pieces reflect this new attitude and freedom of expression women were experiencing. The original 1971 Marrakesh flare was the first flare designed by Made in Heaven and was designed as a unisex jean for men and women. The hippies and bohemians, travelling to Marrakesh across ground from Europe during the sixties and seventies, only wore flares and if those flares were British, they were Made in Heaven label.
    The original, best-selling 1971 Marrakesh flare has been remade to evoke this free-spirited, worn-in attitude with cut off waist-band, slipped back pockets and a faded-out wash. The capsule also features the denim cut offs version of the 1971 Marrakesh flare, and other best-selling 1971 styles from the Made in Heaven archive.
    The straight cut Paris jean has been re-named the Paris Drive-Through and features original zip through detailing and Made in Heaven pockets. The Sunland denim jacket has sunray back panel detailing and a wash inspired by vintage sun-faded denim, the Tribe dungarees fature sunray paneling and a cropped straight leg, and there is a classic 70s unisex western denim shirt. In addition to the six denim pieces, the capsule also includes a white 70s style tee with the original Made in Heaven logo.
    The concept has been captured visually in the Kasbah, Medina and Riads of Marrakesh following the journey taken by the free-thinking, bohemians of 1971. Ella Richards plays the muse as the free-spirited English hippie breaking with the conventions of the seventies in her flares worn with trinkets found at the souk. The creative team who have brought the concept to life are photographer, Laura Bailey and Stylist, Cathy Kasterine.
    Marrakesh 1971 speaks to the free-spirited attitude of denim culture and the brand’s origins rooted in the seventies. M.i.h Jeans will always embody a 1971 attitude.

  • Marimekko - Art of Print Making

    Written by Fashion Tales

    Marimekko launched its fall/winter 2018 ready-to-wear collection at Paris Fashion Week on Sunday 4 March 2018.

    For the fall/winter 2018 ready-to-wear, Marimekko’s design team drew inspiration from Finnish winter landscapes and the exotic Lapland. The collection features modern folklore-inspired silhouettes, a rich colour palette, and a vivid dialogue between contemporary prints and iconic archive patterns from the 1950s and 1960s.

    Festive materials such as velvet and silk are combined in the collection with unexpected details in metallic colours – to bring joy and happiness to everyday life and festive moments alike. Some of the looks seen in the presentation include showpieces designed especially for the event.

    The new ready-to-wear collection was presented in Paris in an experiential display, staged in an old printing house, which immersed the audience in Marimekko’s art of print making. The presentation highlighted Marimekko’s philosophy of craftsmanship and timeless and functional design. The company’s own textile printing mill in Helsinki serves both as a factory and as an innovative hub for Marimekko’s creative community.

    The presentation was organized in partnership with Clinique. In January 2018, Marimekko and Clinique announced the Marimekko for Clinique Limited Edition Collection – a collaboration combining Clinique’s most-loved everyday beauty essentials with Marimekko’s iconic and colourful patterns.

  • Art of Non-Symmetric Knowledge

    Written by Ksenia Rundin

    Saturday, March 10th starts with a vernissage of Carl Lagercrantz’ exhibition “NON-SYMMETRY” at GALLERY GREGER at Hornsgatan 46 in Stockholm. Being a great-great-grandson to the founder of Villastaden (Villa Town) and prominent figure in Stockholm’s cultural, political and financial life, Henrik Palme, Carl Lagercrantz draws knowledge and inspiration in that invaluable heritage. Furthermore, he skilfully alternates the cultural prosperity of the family’s history with his American background. The artist was born in 1972 in the United States of America, where he could both observe and learn from the blossoming of different modern and postmodern art movements, starting with the Peggy Guggenheim Collection and ending by Neo-Pop kitsch style of Jeff Koons. The artist usually says, “I do not form my art, letting my art form me”.

    His art path began with his mother, who was an artist and also Carl’s first art teacher. Even though the main academic focus finally fell on political science, the painting has always been a strongly integrated part of Carl’s life. He has never stopped educating himself in art and attended painting classes of Martin J. Garhart and classes in sculpture of Barry Gunderson. Through the years Carl has had several exhibitions, inter alia Spain and Sweden. The artist’s works adorn homes of a number of owners around the world.

    “NON-SYMMETRY” is a new step in Carl’s artistic development, where he gathers his inspiration from different aspects of our life, such as brutality and poetry of the city landscape admired by J. G. Ballard, letting the art be a filter for interpretation of the collected experience. Somewhere, at the junction of the ideas of Russian Cosmism and the roughness of our hyperreality treacherously surrounded by artificial intelligence, the artist creates his own reality - his art. Architecture and engineering, philosophy and religion, fashion and art, poetry and cosmic space the artist tries to comprehend through his art. It is both his personal diary and his discovery of a world in art and art in the world. Art is a cosmic universe, built on the ambivalence of past and future, placed on the border between abstraction and science fiction, questioning the role of humans. Art is a remedy to comprehend the world as much as it is a way to understand the human’s role in this world.

    His artworks are intended to create a discourse about non-symmetrical nature of knowledge, where the latter is seeing as a dichotomy consisting of a hard part and soft one. The soft part is the one we cannot structure as it consists of emotions like fear and love, carried out by the limbic system. That soft part is our creativity, which the artist depicts by placing the latter in the context of the real life stained by the futuristic spirit of the hard – structured and technology-dominated – part of knowledge. Accordingly, he endeavours to understand the future role of humans, based on a strong belief in evolution, in the world we are creating together by means of politics, fashion, technology, art and philosophy. Is it a new transcendental realm we are heading towards? Let’s go and see the exhibition between March 10-14!

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