• Tommy Jeans 2.0

    Written by Fashion Tales

    Tommy Hilfiger just launched their Fall 2016 Tommy Jeans capsule collection from Hilfiger Denim. Now in its second season, Tommy Jeans celebrates the most iconic Tommy Hilfiger styles from the ‘90s, revived as nostalgic classics with a fresh, youthful energy and new silhouettes. The Tommy Jeans campaign features models and social media influencers Hailey Baldwin and Lucky Blue Smith.

    “It’s always inspiring to look back on our heritage and the most iconic styles from our archives,” said Tommy Hilfiger. “Our Tommy Jeans collection is all about nostalgia and iconic staples, with updated silhouettes and a new edge. Reminiscing on this era reminds me of some incredible memories – from our first collaborations with musicians and celebrities to our continued passion for pop culture. ”

    The Tommy Jeans capsule features denim essentials with innovative washes, unexpected details and the brand’s iconic logo throughout. Both the men’s and women’s collections include logo tees and sweatshirts, hoodies, track pants, puffer jackets, hats, and a unisex denim jacket with a shearling collar. The women’s collection includes long-sleeved cropped turtlenecks, logo waistband leggings, high-waisted jeans, denim dungarees with logo straps, and a sweatshirt dress. The men’s offering also features a black varsity jacket in oversized proportions.

    The collection is available at select Tommy Hilfiger stores worldwide, select wholesale partners, and online at tommy.com.

  • Insomnia at Bonniers Konsthall

    Written by Fashion Tales

    Saturday the 24th of September Bonniers Konsthall opened up their exhibition Insomnia with a 12 hour long night that explored the border between sleep and awake. From sunset to sunrise the arthall was filled with performance workshops, rituals, music, DJs - and people. Amongst other things, the Mexican artist Nahum Mantra had a dreamworkshop with hypnosis, and L.A-based Wu Tsang and boychild did their performance You Sad Legend together with the experimental cellist Patrick Belaga. SpoilConcept Communication, together with Bonniers Konsthall, invited the evenings guests.

    pictured Sverker Thufvesson
    pictured DJ
    pictured Alida Ivanov
    pictured Siri Nyke
    pictured Stella Flodström & Matilda Wibe
  • exclusive BTS photo

    Weekday jeans AW16

    Written by Fashion Tales

    For autumn/winter 16 Weekday jeans delivers a specific look that reflects on self-expression and youth rebellion. A mashup of 90's, utility and workwear references, the collection layers oversized key pieces such as denim jackets, bombers, hoodies and flannel shirts with overdyed denim pieces for a distinct Weekday aesthetic.

    Deep dark denim is paired with green, brown, black, and a high contrast orange, all enhancing the 90's inspiration. Details play a big part in making this collection feel spontaneous and individualistic. For autumn and going into winter overdyed denim comes with equally dark threading, bombers have classic bold detailing and hoodies have a new approach to prints, that plays with typography and messaging. Completing the collection are new jeans fits, Ace for woman and Vacant for men both with loose fits and wide legs. There are also two additional fits for women; Seattle with a high waist and Beat with a medium waist.

    “This season we created a print that represents the feeling of the collection, “the future is already here”. With that in mind, we worked a lot with the word renewal and found inspiration in the beauty of giving classic garments a new expression.”

     - Louise Lasson, Creative Director 

  • Telia and APLACE just released a unique collaboration to fight cyber-bullying

    Written by Arda Sarper

    Swedish telephone company, Telia is now continuing their campaign #hatahat (hate hate). This time taking the form of three small fashion collections in collaboration with APLACE. The three artists; Elin Klefbom, Finsta and Stina Löfgren were all given carte blanche to design their own collections consisting of t-shirts, scarfs, phone cases and more.


    With their strong digital presence and involvement in the fashion industry combined with the current issues regarding cyber-bullying, it was pretty clear for the co-founder of APLACE, Kristian Rajnai that he wanted to get involved in Telia’s initiative. 

    “We are hoping these collections will be sold out since all the profit will go directly to Telia’s partner Friends, and their work against cyber-bullying. Our hope is also that people who otherwise wouldn’t take a stand point in this issue will now want to do that by buying and wearing these products”  

    “We chose three illustrators/artists who all have strong individual expressions. Stina for her intelligent, yet humorous way to illustrate the surrealism of everyday life. Finsta, for how he often success in breathing both a slim underground and a broad popular culture at the same time. Elin was chosen for her hard graphic expressions and also because we really liked the a previous collection she released for fans of female athletes.”

    The collections were launched earlier this week and are now being sold exclusively on aplace.com and in APLACE stores in Stockholm and Malmö.

  • NikeLab x Kim Jones DROP II

    Written by Fashion Tales

    Today is the release of the NikeLab’s continued collaboration with fashion designer Kim Jones. Just like the previous release, it’s all about a packable collection inspired by elite athletes who are constantly travelling.

     
    The collection is a beautiful clash between Nikes iconic design and material innovation and Kim Jones’s unique packaging concept and understanding of the comfort one is looking for when you´re on the go. 
     
    The collection is available on Nike.com and selected NikeLab stores.

  • Calvin Klein Jeans x mytheresa.com

    Written by Fashion Tales

    Calvin Klein and luxury online retailer mytheresa.com have joined forces for  a special edition, women’s capsule collection – “Calvin Klein Jeans x mytheresa.com – Calvin Klein Jeans Rebel Edge Limited Edition”

    The “Calvin Klein Jeans x mytheresa.com – Calvin Klein Jeans Rebel Edge Limited Edition” features updated versions of the brand’s most iconic, moto-inspired pieces, most memorably embodied by the rocker spirit of the 1991 Calvin Klein Jeans advertising campaign featuring model and actress Carré Otis.

    To support the exclusive capsule, Kenyan-born British model Malaika Firth was photographed by Boo George wearing key pieces from the line. The all-black offering features key silhouettes – moto jackets, tees, leggings, shorts, bodysuit, mini dress, mini skirt, boots and bucket bag – in grease leathers, soft suede and ponte for a range that is modern, edgy and versatile.

    The collection is available exclusively on mytheresa.com, Calvin Klein Jeans stores globally and on calvinklein.com.

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