Kari Traa, the renowned Norwegian sports brand, has announced its partnership with Oslo Runway 2024, making history as the first sports brand to collaborate with the prestigious fashion platform. This partnership highlights the growing connection between fashion and an active lifestyle. Kari Traa, founder of the company, expressed her excitement: “This is a unique opportunity to break down barriers between industries and showcase how fashion and fitness can unite creatively.” The collaboration featured Kari Traa’s “uff da” campaign, celebrating Norwegian cultural heritage and embracing life’s challenges with openness and honesty. Marketing Manager Karoline Hegbom emphasized the brand's connection to this attitude, blending humor, strength, and resilience. The Oslo Runway show was an energetic mix of sport and fashion, focusing on female empowerment, community, and creativity. The event offered a fresh take on combining style with functionality.
