The candle of the year has finally come to your doorstep. Modern reality meets the sense of smell. Harriet Allure was created by Freddy and Alex, two friends from Ghana, West Africa, who shared a lifelong love for home. As they blend uniqueness with life, they create a beautiful design for your home. Life is a theme they make apparent in their company. “The candles represent the light amidst the darkness of life, the hope for a bright future, and the nostalgia of cherished people and special places”, an endearing quote from their webpage sums up their journey.

The brand name “Harriet Allure” is inspired by motherhood. This takes the personal connection between the brand, owners, and customers. Harriet, after Alex’s mother, which brings significant meaning to him, and allure, a French word for beauty and attraction. Together, they resemble a sense of individuality, which is shown in every candle jar. Every scented layer is specially designed to evoke notes of affection and cherishable love. 

A Note from the Campaign: 
The idea for this campaign was born from a desire to create a project that transcends boundaries within the creative industry, a space where diverse qualities and perspectives are given room to shine. The brand story of Harriet Allure and the background of art director Amen Zelleke aligned naturally, making this collaboration a personal reflection of our individual journeys, as well as those of a broader community navigating identity, belonging, and the blend of cultures. We envisioned a visual dialogue between African heritage and Scandinavian minimalism, expressed through thoughtful styling, makeup & hair, casting, set design, and post production. The result is a beautiful collaboration that bridges design, fashion, and art, a project that resonates deeply with us and one we hold close to heart.