Byredo has always been about more than scent, it’s about emotion, memory, and identity. With their latest launch, Alto Astral, the Swedish house takes us far from Scandinavia and into the beating heart of Brazil.
The name itself, borrowed from Brazilian Portuguese, means an elevated state of mind. And that’s exactly what the fragrance feels like: light, joyful, and full of movement. Imagine samba at dusk, the salt of the ocean breeze, or the energy of motorbikes weaving through Rio’s streets. Alto Astral is a reminder that optimism can be a way of life.
Crafted by longtime Byredo perfumer Jérôme Epinette, the scent opens with the unexpected brightness of aldehydes and coconut, softens into jasmine, incense, and musk, and settles into sandalwood, cashmere wood, and salted amber. It’s radiant yet comforting, like sunshine lingering on the skin.
Shot in Rio by photographer Rafael Moura and filmmaker Breno Moreira, the campaign celebrates real Brazilian life, dance, beaches, street culture with an authenticity that feels as luminous as the perfume itself.
Launching worldwide on August 14, Alto Astral is a reminder to carry joy wherever you go. In a world that often feels heavy, Byredo offers us a fragrance that is, quite simply, light.
