EOE Eyewear is launching a new collection, Novel Frames, on September 1, 2025. Known for its sustainable approach and roots in the landscapes of northern Sweden, the brand adds a literary dimension to its latest release.

The collection features select frames engraved with text excerpts from six renowned northern authors, merging storytelling with design. Divided into two lines, the collection includes a base range of timeless, understated silhouettes, alongside a limited special edition with sculpted words and inlays. Inspired by earthy palettes and natural forms, the frames aim to let wearers “see the world through the lens of literature.”

The campaign was created by director and photographer Pelle Lannefors, who captured the cinematic spirit of the north. Analog portraits by Astra Olander Vanheesbeke and styling by Anna Sundelin ground the imagery in the rugged elegance of Swedish Lapland.

Novel Frames will be available at selected retailers and online at www.eoe-eyewear.com starting September 1, 2025.