
Swedish beer brewery S:t Eriks has unveiled an exclusive sauna collection that solves a quirky cultural dilemma. For years, sauna enthusiasts have poured beer onto hot sauna stones to create the beloved aroma of freshly baked bread – a traditional practice that wastes perfectly good beer. Now, S:t Eriks has developed a specialised sauna oil that recreates the distinctive scent without sacrificing a single drop of beer.
The oil forms the centrepiece of the new S:team Objects collection, designed to enhance the authentic sauna experience as the wellness tradition continues to gain global popularity.
images courtesy of S:t Eriks