Louis Vuitton’s latest olfactory creation, eLVes, is more than just a new perfume, it’s a celebration of women’s strength, individuality, and the quiet, unshakable courage it takes to forge your own path. Timeless yet fiercely modern, eLVes is a fragrant tribute to the dualities that define femininity.

Crafted by master perfumer Jacques Cavallier Belletrud, the scent opens with a lush floral heart, a sophisticated interplay of Bulgarian rose and Centifolia rose. But it’s the inclusion of lily of the valley that marks a breakthrough: long considered a silent note in perfumery, it now sings thanks to innovative extraction techniques developed in Grasse.

What unfolds is a composition that’s both soft and sharp, just like a rose with thorns. Beneath its floral surface lies a warm, amber-rich base that defies traditional gender codes. Once reserved for masculine blends, amber here brings depth, power, and sensuality. Rounded out with ambroxan and patchouli, eLVes leaves a hypnotic trail: a warm-meets-cool contrast that lingers on the skin like a second identity.

At its core, eLVes is a fragrance for those who move through the world unapologetically women who embrace their contradictions, carve out their own space, and redefine what it means to be strong.

Image courtesy of Louis Vuitton