In 2017 Wrangler takes a bold step - both in terms of reaching for the highest quality and, aesthetically, in introducing an unforgettable splash of high energy. The company unveils a new premium collection in collaboration with the celebrated artist Peter Max, master of the psychedelic print - marking both Wrangler’s 70th anniversary and the ‘Summer of Love’s 50th.

The jeans giant first collaborated with Max in the early 1970s, and, appropriately, this new, all European-made line - for both men and women - has the same boldly colourful, upbeat period feel. While the archive- inspired clothes are updated with modern fits, all unisex packaging is a direct replica of the 70s original. The anniversary collection features jeans, shorts, western shirts and jackets, printed sweats and Ts.

The Summer delivery, in May, is characterised by two stories: a mixing of different denims in the same garment and a mixing of different panels of variously coloured cloths. Each element of each labour-intensive piece is necessarily separately cut, dyed, washed and then assembled.

The Fall delivery, in August, sees a continuation of denim mixing and colour mixing, but in corduroy fabric and a winter palette. In Fall we also have a third story - combining selvedge denim and indigo herringbone with hickory striped cloth and corduroy.

Key colours in Summer include vibrant, pop shades of red, peach, green, blue and sand, while the Fall collection explores the colour range of navy, burgundy, tobacco and off-white with pieces in both deliveries lined in a fun digital print of Max’s ‘Flower Runner’ or ‘Smile’ graphic.

The Wrangler by Peter Max collection also introduces new jean fits: for men, a tapered version of the 11MWZ, a Wrangler classic, and for women a high- waisted, hip-hugging straight cut. Jackets are boxy and cut short, shorts gently flared. To mark Wrangler’s anniversary, these key denim pieces, for both men and women, also feature the company’s seven icons, including vintage patch, pocket branding and seven belt loops, each highlighted by the use of white stitching.

This spring, Swedish brand TID is launching a new collaborative platform, TID Canvas, inviting a selection of artists and designers to interpret the brand’s iconic TID No.1 watch, resulting in a limited annual production.
‘We want to embark on a creative programme of temporary collections. The goal is to make TID a natural platform for experimentation. Each watch is completed within twelve months and launched in the spring, for collectors as well as new customers to explore and enjoy,’ says Ola E. Bernestål, CEO of TID.

‘We wanted to highlight the qualities of the design by reducing all decorative elements, bringing out a solid character, using a pure white silhouette,’ says John Löfgren, Co-Founder of TID and Creative Director at FUWL.

‘Being pared back does not mean less communicative. Essence remains a strong vehicle for expression. That is precisely why we wanted to create a version of No.1 in
a monochrome white index with the same white sleeve, providing that sense of an actual canvas — a carte blanche — showing that anything is possible,’ says Jonas Pettersson Co-Founder of TID and CEO, FUWL.

FOR THEIR WATCHES GO HERE