• j.lindeberg reopens flagship store in collaboration with renowned architect david thulstrup

    Written by Fashion Tales

    On October 10 J.Lindeberg reopened its flagship store as a concept shop at Biblioteksgatan 6 in central Stockholm. The 206 square metres store initially opened in 2008 and has now been completely remodelled to fit the brand’s new profile. This is one big step in the journey towards the brand’s new direction. During the first week, the J.Lindeberg not yet launched SS 2019 collection will be showcased in store, enabling the public to make pre orders of their favourites, while shopping from the AW 2018 collection. In that way they will help deciding which pieces from the SS 2019 collection that will be produced and later sold. The SS 2019 collection was firstly presented during Copenhagen Fashion Week on August 8, 2018.

    Since Jens Werner was appointed Creative Director in December 2017, the journey to re position J.Lindeberg started. The brand has since then been under construction and as a part of the new direction, a new store concept has been developed in close collaboration with renowned Danish architect David Thulstrup. The new store concept is an interpretation of what this new direction means for the physical spaces. The result is honouring JL’s sports fashion heritage, while it is also highlighting the new direction in a refined and clear way.

    David and I have worked closely on how to apply the new JL direction into our new store concept. The re making of the store is in a way the starting point of the new future for J.Lindeberg. David has an understanding for our heritage and where our brand is heading, and together we have created something really amazing that reflects our aim to redefine JL’s rich sports fashion history. JL is a dynamic international sports fashion brand and we need our physical spaces to reflect just that. The new flagship store is not just a store, it is a multi-purpose space where we can experiment and try new things out and let our customers play an important role. The first week we will let visitors make pre orders of their SS 2019 favourites and in that way help us shape that collection. When opening the store, we will also introduce a limitededition selection of pieces as a part of JL’s future archive, says Jens Werner, Creative Director J.Lindeberg.

    The new store concept is inspired by the iconic J.Lindeberg bridge logo and the overall look and feel is very much inspired by the 1970s. The colour palette is kept neutral but with the JL signature pale yellow as an accentuating colour and by using materials like concrete and platane wood, a luxurious yet sporty feeling is achieved. Shades of sunny blues, off whites and metallics are featured to contrast the solid base of the polished concrete floor. The metallic elements, together with fiberglass features, gives it a techy feel that also fits with the collection.

    It was very important for me to create a space that allows J. Lindeberg to tell its whole brand story from men’s or women’s fashion to ski or golf wear. Because J. Lindeberg is inspired by the 70s, I used that period for inspiration focusing on colours, textiles and patterns, and evoking a simplified futuristic and confident style. The overall effect is a cosmopolitan and relaxed luxe rather than Scandinavian minimalism, which feels in tune with the brand. I’m taking references from J.Lindeberg’s DNA and making them current and contemporary. But, I also like when there’s something familiar in the materials or the repetition you can relate to and which therefore creates an emotional connection, says David Thulstrup, the principal of the Copenhagen-based studio.”

    About Studio David Thulstrup

    David Thulstrup is a designer and architect with a refined yet diverse approach to interiors and architecture, intertwining traditional aesthetics with modern simplicity. Since setting up Studio David Thulstrup in Copenhagen in 2009 he has completed an extensive portfolio of local and international projects ranging from new residential architecture and domestic interiors, to retail stores, hospitality and product design. In early 2018 he completed the interiors of the new Noma restaurant in Copenhagen for the world-renowned chef René Redzepi, who describes the result as fresh and modern and in tune with his ethos of a sense of place. At the heart of David’s practice is a belief in finding beauty in all materials and combining them in a way that emphasises comfort and liveability.

    He takes a holistic approach to all projects, analysing and researching each client’s needs and desires to ensure the outcome is true to their identity and values. By rethinking and reworking simple elements such as light, colour, form and material he comes up with fresh pared-back design solutions for sometimes complex requirements. Working for David is an international and culturally diverse team of architects, interior designers, textile designers, 3D visualisers, product designers and material experts. They work in a naturally lit studio space in an industrial building in east Amager. Before setting up his own studio David worked for the French architect Jean Nouvel in Paris and the American architect Peter Marino in New York City.

    https://www.jlindeberg.com/

  • SLEEPER PRESENTS A LIMITED EDITION PJ TO SUPPORT BCAM INITIATIVE

    Written by Fashion Tales

    In a global effort to raise awareness on breast cancer, October has been designated as the Pink Month. To show their support for Breast Cancer, SLEEPER is introducing limited pajamas in pink - Power PJs. During October, pajamas can be purchased on the brand’s website www.the-sleeper.com. 40 % of the sales will be transferred to a rehabilitation program for women recovering after chemotherapy treatment. 

    “For the third year now Sleeper has been supporting this global initiative,” co-founder of the brand Asya Varetsa says. “We are grateful that our action went beyond our personal initiatives and has become a part of our company's social responsibility.” “Cancer is not a verdict, but an undeniably difficult challenge, and if we manage to help at least one woman to combat the disease and make the life still enjoyable for her, this is a great victory for all of us,” continues her colleague Kate Zubarieva.

    Breast cancer is one of the most common oncological diseases in the world. Every year more than a million women around the world develop breast cancer and for at least half a million of them the disease is lethal. For the third consecutive year, the brand cooperates with the Ukrainian Charitable Foundation “Women's Health and Family Planning”, which is engaged in the women’s rehabilitation after a course of chemotherapy. According to the head of the foundation Galina Maistruk, the treatment process depends on the stage of the disease: “If the disease is detected at an early stage, the treatment is less prolonged and with fewer complications. However, every woman needs rehabilitation. Assistance in carrying out such rehabilitation programs is an invaluable contribution to women's health.” 

    The price is 245 USD for the pajama’s pants set and 200 USD for the set with shorts. The Power PJs will be available for sale starting October 1.

    ABOUT THE BRAND The loungewear brand SLEEPER was founded in 2014 by Kate Zubarieva and Asya Varetsa, ex-editors of the leading fashion magazines. The idea of walking sleepwear – basic home clothes worn as casuals in the daytime – was highly acclaimed by the legendary editor-in-chief of Vogue Italia Franca Sozzani. Among the fans of the brand are now Leandra Medine, Emily Weiss, Alexa Chung, Emily Ratajkowski, Aurora James, Rita Ora, Veronika Heilbrunner, Kirsten Danst, Eleonora Carisi and Dakota Fanning. In the summer 2017 Sleeper's linen off-shoulder dress became the best garment of the year according to Marie Claire USA.

    Brand’s collections are now available in stores around the USA, Germany, Great Britain, Denmark, Australia, Japan, South Korea, Ukraine, and at the stores of America's leading retailers Moda Operandi and Barneys.

    Sleeper is committed to local production. All garments are made in the sewing studios, located at our workspace. This allows us to monitor each seam and preserve exceptional quality of each and every item. Sleeper remains true to artisan concept of production – it takes up to 8 hours to create each garment. Each and every garment is the result of the impeccable craftsmanship of our experienced workforce.

    ABOUT THE FOUNDATION The Charitable Foundation “Women's Health and Family Planning” is a public non-profit organization that has been actively working in the field of reproductive health and protecting the reproductive rights of the Ukrainian people for more than 20 years. The Foundation is focused on prophylactic work through educational programs, advocacy, research, and workshops for medical professionals among other numerous activities.

    Get The Power PJs here

    https://the-sleeper.com/

  • The Moderna Exhibition 2018 – With the Future Behind Us

    Written by Fashion Tales

    Moderna Museet in Stockholm, 20 October, 2018 – 6 January, 2019 (Curators: Joa Ljungberg and Santiago Mostyn)

    Current political tendencies take centre stage at the Moderna Exhibition 2018. This edition of the exhibition, which gauges the current position of Swedish contemporary art, features 36 artists and artist groups who offer sober and intimate reflections on Swedish society today, on a natural world that is no longer what it once was, and a future that appears to have already begun.

    Where does the idea of 'the local' fit into our globally networked society? And what does it mean, today, to frame an exhibition as a national survey? Over the course of a two-year research process, the curators Joa Ljungberg and Santiago Mostyn began to think beyond the idea of the Moderna Exhibition as a showcase for the most prominent artistic practices in Sweden, and instead see the exhibition as an opportunity to look more closely at Swedish society through art.

    The human body is tangibly present throughout the exhibition – surveilled and registered, caught between legal and geographic boundaries, and shaped by ideologies, technologies, power structures and norms. Also palpable are the remnants of nature, transformed beyond recognition to make way for vast industrial tracts of land where time passes ever more rapidly. In a more hopeful direction, we encounter the search for an existence and a sexuality unencumbered by patriarchy, consumerism, and religious heritage, with new approaches to understanding oneself as a more integral part of a cosmological whole. The hierarchy of man, animal and plant is reinterpreted in novel ways, opening up the potential for imaginative new forms of communal understanding.

    The title of the Moderna Exhibition 2018 – With the Future Behind Us – is inspired by a unique linguistic reversal in the Aymara language, whose speakers are said to 'face the past with their backs to the future'. When referring to the past, the Aymara will gesture to space in front of themselves, and when speaking of the future, which they see as unknown or unknowable, they point or wave behind their backs. This worldview lies in stark contrast to the orientation of Indo-European time, where the Ego faces the future and the present passes all too quickly into an unseen and soon forgotten past.

    As part of the curators' research process, four work sessions with over forty presentations by konsthall directors, curators, writers and researchers were arranged in collaboration with Iaspis in Stockholm, Bildmuseet in Umeå, Malmö Art Museum and Göteborgs Konsthall. These presentations have resulted in a free-standing publication In & Beyond Sweden: Journeys Through an Art Scene – jointly published by Moderna Museet and Iaspis/ the Swedish Arts Grants Committee, and released on the occasion of the exhibition.

    Performance and seminar weekend: Friday, 9 - Sunday, 11 November. See modernamuseet.se for full schedule.

    The Moderna Exhibition is held once every four years. Previous Moderna Exhibitions took place in 2006, 2010 and 2014.

    Participating artists and artist groups are Meriç Algün, Muhammad Ali, Emanuel Almborg, Ragna Bley, Alfred Boman, Kalle Brolin, Fanny Carinasdotter/Anja Örn/Tomas Örn, Kah Bee Chow, Rebecca Digby, Sven X-et Erixson, Malin Franzén, Mark Frygell, Erik Mikael Gudrunsson, Thomas Hämén, Ingela Ihrman, Sara Jordenö/Amber Horning, Hanni Kamaly, Mårten Lange, Helena Lund Ek, Dinis Machado, Éva Mag, Eric Magassa, Tor-Finn Malum Fitje/Thomas Hill, Britta Marakatt-Labba, Fatima Moallim, Åsa Norberg & Jennie Sundén, Ida Persson, Anna-Karin Rasmussen, John Skoog, Anders Sunna, Cara Tolmie, Anna Uddenberg, Knutte Wester, John Willgren, Sophie Vuković, Christine Ödlund.

    https://www.modernamuseet.se/

  • CDLP × TOM OF FINLAND

    Written by Fashion Tales

    Tom of Finland (Touko Laaksonen, Finnish, 1920—1991), is the creator of some of the most iconic, unrestrained, and readily recognizable imagery of contemporary gay culture. He is regarded as one of the most influential artists of the 20th century.

    CDLP presents a design collaboration with Tom of Finland Foundation–the non-profit archive dedicated to the preservation and promotion of Tom of Finland’s body of work and the erotic arts since 1984. Studying the work of the artist, CDLP noted that the underwear–a fashion feature seen throughout his hedonistic liberation, and in effect designed by Tom of Finland–had never been directly conceived into reality. These very depictions provided the design inspiration behind a limited edition Jock Strap and Tanga Brief. Each style is accompanied by a portrait of the artist as a limited edition print, and presented in a custom box featuring some of Tom’s most iconic work.

    Tom’s influence on fashion and imprint on popular culture is undeniable. Designers that include Jean-Paul Gaultier, Tom Ford and Helmut Lang have been influenced by his work. This collaboration marks how fantasy can come to life.”—Durk Dehner, co-founder of Tom of Finland Foundation.

    CDLP is the Swedish underwear brand set on perfecting the male base layer. High-precision design, quality and sustainability, celebrated in a world of ‘intellectual masculinity’ as told through a distinctive visual narrative.

    CDLP x Tom of Finland is available exclusively at CDLP.com, tomoffinlandstore.com, Voo Store Berlin, and JUS sthlm. A part of the proceeds benefit the Tom of Finland Foundation.

    https://cdlp.com

  • Liljevalchs - Soviet Poster Art

    Written by Fashion Tales

    Liljevalchs’ major autumn exhibition is an in-depth study of the Soviet Union of the 1920s. We will be presenting film and propaganda posters from a unique Japanese collection, produced during the brutal regimes of Lenin and Stalin by some of the foremost Soviet artists.

    The 1920s was a golden era for Russian art, not least graphic art. The Russian avant-garde flourished, putting their mark on society and inspiring artists throughout the world. Film posters was the main genre of 1920s Soviet poster art and the major names are Vladimir and Georgii Stenberg, whose father was a Swedish decorative painter who arrived in Russia at the end of the 19th century and married a Latvian woman.

    The majority of the artists represented in the exhibition were not primarily poster makers, but rather poets, painters or photographers. However, poster art was the medium above all others during the first decade of the Soviet Union and attracted major contemporary artists. The Stenberg brothers also worked with other artistic genres, mainly theatre stage design, but it was with poster art that they made a name for themselves. From 1924 and onwards, they produced some 300 film posters, characterised by an innovative idiom that differentiated itself from that of their international colleagues.

    At the turn of the 21st century, Swedish documentary filmmaker Michael Stenberg became involved in an attempt to trace the father of the Stenberg brothers who had abandoned his family and returned to Sweden. In connection with his research, Michael Stenberg learned that many of the original Stenberg brothers’ posters were located in Japan, in the collection of the graphic and fashion designer and inveterate collector Ruki Matsumoto. Some years later he met Matsumoto whose gigantic collection comprised 20,000 posters.

    Unfortunately, Ruki Matsumoto suffered a stroke and passed away before a project to make a documentary film about him and his collection got off the ground. One of Matsumoto’s last wishes was that his collection should remain intact and be displayed for art and graphic enthusiasts throughout the world. The exhibition at Liljevalchs is a contribution in realising his desire.

    The exhibition is largely devoted to expressive film posters from the 1920s, by the Stenberg brothers and other masters of the genre. One gallery is dedicated to El Lissitzky, one of the major graphic artists of the time. In two smaller galleries propaganda posters with texts by Vladimir Mayakovsky are on display. Stage designers Ulla Kassius and Moa Möller have transformed Gallery 1 into an elegant cinema where visitors can sit comfortably in the armchairs and watch Dziga Vertov’s Man with a Movie Camera, a technically advanced 1929 avant-garde film that will be screened nonstop accompanied by newly-composed music by the British band In the Nursery.

    In conjunction with the exhibition, a series of seminars discussing and highlighting subjects such as cinema in the interests of politics, the intense artistic enthusiasm during the time of the revolution and the possible connection between agitprop and today’s troll factories.

    In addition, Cinemateket will screen ten silent films from the 1920s by major Soviet directors, including Sergei Eisenstein and Dziga Vertov. Accompanied by live music, the films will be screened in the Bio Victor cinema at Filmhuset, Stockholm. The series commences on 1 November.

    12 oktober 2018 – 6 januari 2019

    http://www.liljevalchs.se/

  • Calida x Stedsans in the Woods

    Written by Meghan Scott

    One of the most magical experiences to encounter, if you enjoy spending time in nature but also love to snuggle up in a warm bed, the getaway to Stedsans in the Woods is the perfect getaway. Add in a small assortment of Scandinavian magazine editors, PR reps and bloggers who aren’t too acquainted with one another and the enchanted equation is complete.  September in Sweden can either be hit or miss in regards to the weather, just as in spring, Mother Nature decides on her own accord what will happen, we were fortunately blessed with perfect weather.

    In 2016, Danish food stylist and writer Mette Helbæk and her husband, chef Flemming Hansen decided to ditch the city life in Copenhagen and move to a remote forest in the Skåne region of Sweden to chase their dream. They formed a retreat for those who want to experience extreme closeness to nature, pure relaxation and enjoy communal of farm-to-table meals. In two years, the pair had incorporated a full outdoor kitchen complete with a homemade water filtration system that uses water directly from the lake, a floating sauna, Bedioun tents, and most recently 15 of the quaintest wooden cabins. The cabins were designed in collaboration with architects Asger Risborg Jakobsen and Thomas Kjelds, 16 square meter abodes decked out with extremely comfortable mattresses and soft organic cotton linens, a composition that will have you gazing out the floor-to-ceiling windows each morning wondering if this is the day-to-day life you should be living.

    The atmosphere at Stedsans in the Woods opens a part of your mind that we keep locked up during our daily grind, a back to basics instinct is triggered and the remote living off the land life set in as natural as can be. The property is lush with seasonal and mostly indigenous vegetables, fruits, herbs, spices, and fungi. They have chickens and a few cows that provide the lacto and ovo ingredients to the meals. On this particular excursion, pork chops from an Iron Age pig were served, the pig that had spent their life in a nearby forest roaming free. As the Danes are known for their love of pork and on this particular occasion, being conscious of the treatment of animals with my diet, I went with an Anothony Bourdain philosophy he had on on culture, ‘Walk in someone else’s shoes or at least eat their food’, and I enjoyed the meat more than I did 20 years ago, the last time I tasted it.

    A key factor that is important to Helbæk and Hansen is water consumption, they are advocates for conserving water, even in an environment such as the Scandinavian countries, where is of abundance. At the compound, there is a strict policy to only use biodegradable soaps, for cleaning everything. Rainwater and filtered lake water is used in each running water facility, unique handwashing stations are equipped in each outhouse that drains the water onto the ground so that it can circulate back into the environment.

    Once we settled into our cabins, we regrouped for a fantastic lunch outside of the main barn, after we feasted on the most fantastic vegetable medley and fresh bread, we gathered in the barn to learn about Calida’s latest garment, a 100% compostable T-shirt called I LOVE NATURE. A very intriguing concept like no other has taken three years to perfect and produce in a fully sustainable manner. Yarns are made from the pulp of wood with from Germany.

    Calida is a company hailing from Switzerland in 1941, they started producing women’s underwear which came with a promise to repair them for free if they got damaged. The company soon grew into the must-have in femininity and elegance in the 1950’s and eventually pioneered what the body slimming garment Spanx. Eventually, the company had branched into mens and children’s wear and became a staple in underwear and pajamas for Europeans.

    The 100% compostable t-shirt is extremely lightweight, durable and dries quickly, something that you wouldn’t expect with something of such nature. During the extensive development period, Calida’s dedication to sustainability was set into place, with each step; yarn testing and weaving, water usage and waste management et al was key, hence taking three years to complete.

    In 2016, the brand introduces the MADE IN GREEN by OEKO-TEX® label, the first of it’s kind. They are a key player in sustainability, MADE IN GREEN range grows every season. The children’s range has also been fully certified since 2016. Calida is an inspiration to the fashion industry in regards to sustainability, brands are following their footsteps and the demand from consumers to take action before it’s too late. Beside shopping smart and researching one's purchases, there are many practices we can follow in our day-to-day lives to achieve a zero waste approach to life. Shopping second hand for most children’s clothes is something we can implement and instill in our children so that they will take the practice with themselves in the future. Drastically reduce dairy and meat consumption, there are countless non-dairy alternatives that aren’t only about reducing the mistreatment of animals, but to save our most precious resource, water. We can do this collectively, lead by example and teach the children now.

    Checkout Calida’s I LOVE NATURE collection here.

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