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AVAVAV
Written by Fashion Tales
During the past year, Adam and Linda Friberg, co-founders of prominent brands like Cheap Monday, Weekday and Monki, have created the fashion brand AVAVAV Firenze.

By acquiring discarded fabrics from fashion houses in Florence, that would otherwise go to waste, Adam and Linda hope to influence the way that fabric is being produced by only making limited collections. They intention is to limit supply by creating something unique rather than overstock; in other words - real sustainable fashion.
There are new collections coming every week, something customers have been asking for and hopefully will appreciate - who doesn’t like to see new items every time you enter the store!
Everything is produced in Florence, where Adam and Linda also resides. This allows the couple to quality control the fabrics and make sure that the factory workers have fair working conditions. Linda has created a perfect combination of female Italian extravaganza with strict and minimalistic Scandinavian fashion.

AVAVAV Firenze is coming to Stockholm, Sweden with a pop-up store and showroom. The doors are to be opened September 7, 2018.

The idea is to change the perception of what a store should be, and look like, by bringing the ‘behind the scenes’ to the storefront - creating a vibrant and creative space where everything is happening in one place. The store, the showroom and in-house PR office will share the space and the address is Smålandsgatan 20.
There will be events held at the store almost every Thursday in collaboration with artists, musicians and other brands. The ambiance and feel of the store will be warm, welcoming and creative, almost like going over to a friend’s house.
The idea for the store is a collaboration with AVAVAV Firenze and the well-known and established Halleroed, the design agency working with, amongst a few, Byredo and Acne Studios. During the opening, artist Marisa Fjärem will showcase her paper creations. AlterID has picked and curated the brands, and their different pieces, that will be sold in addition to AVAVAV Firenze; Cornelia Webb, Sara Robertsson, Le Specs and Swedish Stockings.
https://www.avavav.com/
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Lancôme x Proenza Schouler A Meeting of Styles
Written by Fashion Tales
The ethos of Proenza Schouler parallels that of Lancôme, anchored in their ability to see the connection between art and fashion. Each collection is created with this in mind, using the artisanal to illustrate the craftsmanship and human hand present in each garment.
Lancôme x Fashion
Lancôme’s affinity with fashion is both passionate and innate.
Solidified as an annual tradition, each year Lancôme selects a designer to collaborate on a new kind of collection, one that merges cosmetics and fashion. In 2018, Lancôme has extended the invitation to American house, Proenza Schouler.
An icon of contemporary fashion, Proenza Schouler was established in 2002 by American designers Jack McCollough and Lazaro Hernandez. The duo ranks among the most talented of its generation, and they now express their fresh and resolutely individual vision of beauty with Lancôme.
The two brands share a vision of femininity – creative and free-spirited with an implicit notion of women’s empowerment. Just like the Lancôme woman, the Proenza Schouler woman is very ‘now’ – multifaceted and versatile, serious one day, playful the next. She has her own take on style– she’s an individual. Uncomplicated and understated, she also celebrates contrasts: luxury versus the everyday, the familiar interchanging with the extraordinary.
The Art of Color
“Strong, graphic, ultra-pigmented…” This is how Jack McCollough and Lazaro Hernandez describe their collection for Lancôme. Inspired by “Color, in all its power and glory, we wanted strong shades and bold strokes. We immersed ourselves in work by painters like Ellsworth Kelly and Carmen Herrera with a distinctive hard edged approach to color and shape.”
McCollough and Hernandez began by paying homage to Lancôme with a reworking of its long-standing emblem, the rose. Redrawn, rethought, and recolored in fuchsia, orange and bright blue, the rose transforms into an almost abstract geometric version of the original flower. It is through this lens of the reimagined rose that the collection emerged.
The products were designed with the same innovative spirit of Proenza Schouler’s designs, with color at the forefront. Ultra-matte formulas allow for graphic color-blocking while pigmented crayons create finer effects. Each color creates an individual and powerful statement, inspiring women to stand out and express their individuality and personal style.
Fashion x Art
The campaign showcases the collection with a focus on its innovative style and vibrant color palette. The abstract rose motif designed by Proenza Schouler is projected onto the model’s face in orange and fuchsia light, embodying the bold and geometric character of the project.
The featured look is one of the strongest in the collection – a pure complexion, graphic eyes painted with a stroke of deep blue, and statement lips drawn in a shade of carmine red – the epitome of clean graphic lines, innovation, and signature Proenza Schouler cool.
Ge the collection here!
https://www.lancome.se/
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Kvadrat x Karl Holmqvist
Written by Fashion Tales
This Autumn Kvadrat will present the art installation Untitled ( WHAT? WHEN, WHY, WHO? ) by Swedish artist Karl Holmqvist, who has been invited to engage with the world of textiles and the spaces of our Ebeltoft headquarters.
As part of the commission Karl Holmqvist designed the customized textile ‘Verpan’ featuring six variations of word-based patterns. These create a sculpture composed of twenty-seven cubes, which can be randomly placed creating varying combinations of words.
On the occasion of the launch the 13th of September, Karl Holmqvist will present a spoken word performance based on readings of his own poetry, video and sound – in collaboration with the artists FOS and Ida Ekblad.
About Karl Holmqvist

Karl Holmqvist is known for using a wide range of formats–poetry readings, installation, and sculpture–to bring out the primal qualitiesof language. He is one of a current generation of artists working with language and text as a sculptural or performative material. His aim is to spark the creative process in the viewer, seeing his art and poetry as a translation of the complexities of contemporary life. He blends poetry with pop music and his texts, composed of anecdotes as famous as they are diverse, explore the theme of communication and language.
Holmqvist’s recent one-person exhibitions include Centre d’Art Contemporaine, Geneva, Indipendenza, Rome (with Klara Liden), Kunstverein Braunschweig (with Klara Liden), Power Station, Dallas and Camden Arts Centre, London. He has participated in the Venice Biennial in 2003 and 2011, and Performa, New York in 2005, 2007 and 2013. In 2013 he received the Arthur Köpke Memory Fund Award.
About Kvadrat

Kvadrat was established in Denmark in 1968 and has deep roots in Scandinavia’s design tradition. Kvadrat continuously works to expand the aesthetic, technological, and artistic boundaries of the use of textiles through a long series of collaborations with some of the world’s best designers, architects, and artists, including Tord Boontje, Miriam Bäckström, Ronan and Erwan Bouroullec, Thomas Demand, Olafur Eliasson, Alfredo Häberli, Akira Minagawa, and Peter Saville. Art projects include Pipilotti Rist at New Museum, New York (2016); Philippe Parreno at Tate Modern, London (2016); Joana Vasconscelos, AroS, Aarhus (2016); Goshka Macuga at Fondazione Prada, Milan (2016); Jesper Just at Palais de Tokyo, Paris (2015); Shilpa Gupta at
la Biennale di Venezia, Venice (2015); Günther Vogt and Olafur Eliasson at Your Glacial Expectations, Kvadrat Headquarters, Ebeltoft (2012); and Thomas Demand at Städel Museum’s Metzler Hall, Frankfurt (2011). From 2015, Kvadrat has been collaborating with South into North for the curatorial development of the company’s art strategy.
https://kvadrat.dk/
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A PART OF THE ART
Written by Fashion Tales
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A PART OF THE ART IS DEDICATED TO THE REAL-LIFE WOMAN.
“We are all about style, but pay little attention to trends. Timeless and contemporary at the same time. Our style is eternal.
When we design we use the finest fabrics, in the best qualities. Our look is flattering, comfortable to wear and makes you look both flawless and effortlessly cool.
Our collections are slow fashion. Long-lasting garments, made to be worn seasonless, in a countless number of ways.
We have no seasons. We use different fabrics to meet cold and warm weather.
We aim to be the life wear brand for influential and conscious women on the international market.”
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Time is 5:05. It’s Tuesday. A woman walks up a stairwell. She is on her way home from work, she carries a paper bag with groceries and freshly baked bread.
She opens the tall white front door and walks into her apartment. It is sparingly furnished. Old Danish designs. Brown leather, wood and steel. Walls are in muted colours. Beige, grey and off-white. On the marble kitchen table, white lilies stand in a tall glass vase. The air is filled with a sweet scent of bread and flowers.
She walks slowly. The floor is made of pale wood and is smooth against her bare feet. She leaves the grocery bag on the kitchen table and walks into the living room. Lays down on the white couch with a glass of cold Sancerre in her hand. She let’s her hair out. It’s dark, long and has a natural texture. Her make up is minimal and flawless. She stretches out for the remote control. Arranges the pillow under her head. Pulls the blanket up and puts the music on. ”Two nights” with Lykke Li. She turns the volume up and closes her eyes. She is home.
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https://apartoftheart.com/
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Here are the 3 Odalisque favourites:
https://apartoftheart.com/product/ego-shirt-tencel
https://apartoftheart.com/product/ego-set-lightweight-jersey
https://apartoftheart.com/product/sienna-dress-organic-cotton
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Margiela, The Hermès Years
Written by Fashion Tales
Artipelag is devoting its autumn and winter season to a retrospective of one of the most remarkable collaborations in fashion: when cutting-edge Belgian designer Martin Margiela teamed up with Parisian house Hermès.
Between 1997 and 2003, Martin Margiela was appointed by Jean-Louis Dumas, then CEO of Hermès, as artistic director of the Parisian house women’s ready-to-wear collections. This collaboration turned out to be one of the most exciting in fashion history, and it is now presented in the exhibition Margiela, The Hermès Years.
Martin Margiela launched his own fashion house, Maison Martin Margiela, in 1988, and the enigmatic and reclusive designer soon revealed himself to be the antithesis of superstar designers. Margiela’s deconstruction of traditional fashion concepts in favour of a more artistic approach has established a reputation as one of the most avant-garde faces of the fashion industry.
On the surface, one could imagine that a collaboration between Margiela and Hermès would be surprising, but Margiela proved to be a masterful interpreter of the Hermès DNA. In stark contrast to the fashion world’s fixation on eternal youth, his point of departure was the natural, mature woman. Margiela dressed women in genuine materials and employed the classic art of tailoring to articulate the architecture of the individual styles. The result was a remarkable fusion of the Margiela’s iconoclasm and Hermès’ timeless quality.
Margiela, The Hermès Years was originally curated by Kaat Debo and Martin Margiela, for the MoMu (Fashion Museum Antwerp) in 2017. For Artipelag, creations from Martin Margiela’s own label and his designs for Hermès are juxtaposed as two different translations of the same vision. The display features a succession of themed sequences with over 100 outfits, photographs and short films in a circuit in which Hermès orange interacts with the white of the Maison Martin Margiela. This helps visitors to understand the creative process that navigates seamlessly between the two houses and their identities.
The exhibition will be on display at Artipelag from October 26th 2018 to March 10th 2019.
https://artipelag.se/
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Old Fashioned Week
Written by Fashion Tales
The concept Old Fashioned Week was created in 2015 by Michael Landart from Bar Maria Loca in Paris, Cyrille Hugon, from Paris Rhum Party & magazine Rumporter. They wanted to organize an event that celebrated one of the most famous cocktails in the world, namely the Old Fashioned. Today the concept has grown to become a global festival where more than 1,000 bars around the world participating. As barbesökare can enjoy the traditional drink in new, innovative versions while enjoying exciting events and interesting promotions. The festival takes place between 1-10 November and in Stockholm officially three bars, Reisen Bar, Diplomat Bar and Bar Hommage, in the celebration.

Maker's Old Fashioned Weekend at Bar Hommage During the first weekend (2-4 November), Maker's Old Fashioned Weekend is held at Bar Hommage. Old Fashioned enthusiasts and the curious can then come and try different variants of the cocktail, learn more about its history and listen to music on vinyl played by Anders Anderson and Miss E. In Sunday also organized an international bartending competition.
The weekend schedule
Saturday 3 November: Miss E plays discs between 22-01. Come by and try out different variations of the world-famous cocktail and hear more about its history.
Sunday 4 November: During the Sunday, from 18-22 pm, an international bartender competition is held on Bar Hommage (The Bar Hommage Old Fashioned Invitational). Bartenders from London, Paris, Trondheim and Stockholm have been invited to compete to see who makes the best version of the Old Fashioned. The participants will compete in 15 minute intervals and have during the competition. Choosing their own music to create mood, they are judged not only on taste and composition without the whole.
Ola Carlson, bar manager at Bar Hommage, talks about the event:
“As part of the entire activation around the Old Fashioned Week, we wanted to highlight Stockholm's guests bar world and Stockholm as a cocktail destination - and that with an international bartender competition. We has invited some of our absolute favorite banners to compete on who can blending the best version of an Old Fashioned. We also see it as an opportunity to gather people and extend the weekend with a few hours of party.”
The contestants
Chris Tanner, The Vault (behind the bookshelf), London
Emily Reynolds, Little Red Door, Paris
Hanna Oscarsson, Grand Hotel Cardierbaren, Stockholm
Jörgen Dons, RAUS Bar, Trondheim
Linus Morgan, TAP Room, Stockholm
Pierre-Marie Bisson, Milk n Honey, London
Yvonne Tran, Svartengrens, Stockholm
The history of the drink
According to Robert Simonson, author of Old Fashioned: The Story of the World's First Classic Cocktail consisted of a cocktail from the very beginning of only spirits, sugar, water and bitters. One Old Fashioned basically consists of the same ingredients, but the whiskey mixed down was Whiskey. In the beginning was because the drink called Whiskey Cocktail and drank mostly as a pick-me on morning. The drink was later changed with some new ingredients and then became a beverage man took small sips of. Many people and bars have over the years claimed responsibility for what we today call the Old Fashioned. One of the most famous is the Pendennis Club in Louisville where a bartender, sometime between 1889 and 1895, said to have made it somewhat more fruity recipe in memory of a well-known Bourbon distillator named Colonel James E. Pepper.
“It has and will always be a bartender's drink, as easy as it seems to be doing, equally difficult it may be to balance properly. The balance between spirits, sweetness, bitter and watering is what determines the quality of the drink.” says Ola Carlson, Bar Manager at Bar Hommage.
https://www.makersmark.com/
http://bar-hommage.com/
https://old-fashioned-week.com/
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Enjoy a classic Old Fashioned at La Bar Hommage
An Old Fashioned is many bartenders personal favorite. Here's how to create Bar Hommage's classic variant to celebrate the Old Fashioned Week.
You need:
60 ml Maker's Mark
7.5 ml of raw sugar
3-4 splashes of Angostura
Do this:
1. Measure equal amounts of sugar and water, stirring under heating until the sugar has dissolved. Then allow the raw sugar layer to cool
2. Pipe Maker's Mark with Raw Sugar, Angostura and Ice to cool down and water out
3. Serve all in a cold glass of ice, spice up with a small orange zest
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