Chanel steps into a new era of expression with its Spring-Summer 2025 Eyewear campaign, starring Lupita Nyong’o, Margaret Qualley, Nana Komatsu — and for the first time, Kendrick Lamar.

Shot by Karim Sadli, the campaign frames eyewear as a statement of soul and creativity. Kendrick Lamar, a Grammy and Pulitzer Prize-winning artist known for reshaping culture, now brings his fearless spirit to Chanel’s timeless codes.

From retro-inspired silhouettes to modern classics, the collection merges sharp craftsmanship with bold attitude, a perfect match for Lamar’s vision and voice.

This season, Chanel invites the world to see differently — through the lens of artistry, individuality, and untamed imagination.