Dyson, the British technology company renowned for transforming everyday appliances through engineering innovation, is now making its first move into the bathroom cabinet. With the launch of its debut liquid styling product, Dyson introduces a groundbreaking advancement in hair care, merging high-performance styling with science-driven care.

The newly unveiled Dyson Chitosan formulation series is the result of advanced research at a molecular level. At its core is Chitosan, a powerful macromolecule derived from oyster mushrooms, developed using Dyson’s proprietary Triodetic Technology.

More than just a styling product, the Chitosan series marks a significant step toward multifunctional beauty, where technology enhances both the health and appearance of hair. Dyson’s continued expansion into beauty showcases its commitment to innovation not only in devices but also in the ingredients and formulations that support modern, science-backed self-care routines.

As Dyson blurs the lines between engineering and everyday rituals, the Chitosan launch signals a new era of haircare, one that puts performance, protection, and purpose at the forefront.