
Los Angeles, CA – L.A.-based denim brand MOTHER has teamed up with Milanese fashion and homeware brand, La DoubleJ to bring the vibrant Ciao Mamma! collection to life. Playing to both of the brands’ strengths, the 30-piece capsule collection represents the best of both worlds, marrying MOTHER’s California cool with La DoubleJ’s Italian ebullience.
Featuring hand-crafted techniques and 70s-inspired archival prints, the Ciao Mamma! collection is an ode to femininity in all its forms, designed to imbue the wearer with the confidence and joy imprinted onto each piece. With its cross-generational appeal, the capsule speaks to women of all ages. From the nonna to the mamma to the ragazza, “The tomato doesn’t fall far from the vine.”
“We love partnering with people who push us to think differently,” shared Lela Becker, president and co-founder of MOTHER. “This collaboration allowed us to lean into a more print-heavy moment, combining our California sensibility with the sophistication of Milan and the boldness of La DoubleJ. Beyond that, our families are lifelong friends, so it has been wonderful to come together for this. We are excited for our Ciao Mamma! events where we will have a moment to celebrate what has been over a year in the making.”
Every detail in the capsule embodies the eclectic spirit shared by both brands, including flowy dresses, skirts, denim and shirts adorned with La DoubleJ’s whimsical prints, vintage-inspired patches on sweatshirts and MOTHER’s iconic denim delicately embroidered with intricate artwork. At the heart of the collection is a striking jean jacket embroidered with the same “Mother Mary” goddess design that can be found in La DoubleJ’s sacred “grotta” in their Milan store.
“This collaboration is particularly special to me being born and raised in California and then moving to Milan. It was such a blissful experience to bring these two cultures together — Milan’s bold style and the laidback vibe that is unique to my hometown,” shared J.J. Martin, founder and creative director at La DoubleJ. “We wanted to create a balance between the energy of our maximalist prints and the laidback vibe of MOTHER. It was about finding the space for both exuberance and simplicity to co-exist.”
The La DoubleJ x MOTHER Ciao Mamma! capsule will be available starting March 13, 2025 exclusively at NET-A-PORTER, Harrod’s, La Bon Marche, ladoublej.com and motherdenim.com, as well as at the brands’ own brick and mortar stores. Prices range from €90 - €1150.
image courtesy of La DoubleJ x MOTHER