Decoding the practice of self-expression, the debut fine jewellery collection from Byredo reinforces the brand’s endless pursuit of creative possibilities.

“Emotions and design are an intuitive connection for me. Both my mother and grandmother grew up in India, where jewellery is an important heirloom to be passed down and the way people adorn themselves. It’s a fascination that also reflects hip-hop’s major cultural influence in my upbringing.” Ben Gorham, Founder & Creative Director, Byredo.

A new campaign photographed by Kat Irlin reflects the graphic modernity of the collection. Precious metals are fashioned into a series of necklaces, bracelets, rings and earrings that interact with the body. Layered on blurred and hazy forms, they become imprints of memories and emotions – totemic objects to be inherited by successive generations like a birthright.

The Virasaat collection pares back to a foundational language, uniting a central motif of graphic bars and rounded pearls into a chain link pattern that can be repeated ad infinitum. A convergence of industrial aesthetics and organic forms, the designs convey the signature interplay of contrasting elements ingrained within Byredo’s visual lexicon.

With the aim to translate emotions deeply rooted in the personal, the collection draws upon Ben Gorham’s Indian heritage, named for the Hindi word ‘Virasaat’ meaning ‘inheritance’. Taking a craft-orientated approach to the discipline, each piece is made in Italy using sterling silver and 18k gold.

The Virasaat collection is available in selected Byredo stores.

images courtesy of Byredo
photography Kat Ilrin