“The idea for HAALE was born from our ambition to create a modern and accessible smart ring that enhances people's health by encouraging conscious choices,” says Petra Thoms, co-founder of the smart ring brand HAALE. Together with serial entrepreneur Olof Jakobsson, they founded the brand in 2023, intending to create a smart ring that is both budget-friendly and timeless, making it appropriate for any occasion.

The name HAALE draws its inspiration from the word “inhale,” representing the tranquility and clarity that each breath can bring. This embodies the brand's goal of promoting balance in contemporary life.

HAALE II was launched at the end of January 2025. This new and upgraded smart ring revolutionizes wearable technology. The ring tracks sleep, physical activity, and menstrual cycles through the HAALE app, which is free and available for both iOS and Android devices. The app provides valuable health insights, allowing users to monitor their activities effectively. Additionally, the ring functions as a wireless controller for taking photos, changing Spotify tracks, and playing games.

Weighing just 3 grams, HAALE II is available in five different waterproof metal colours: brushed silver, silver, matte black, rose gold, and gold, and features an ultra-thin design.
With thousands of users around the world, HAALE has evolved into more than just a brand; it has become a movement.