LUSH is set to unveil a new perfume collection, featuring four core-range fragrances available in all stores and online, as well as five additional scents for online purchase and curated in select stores. The collection will launch online on October 3, with in-store availability starting October 10.
Known for storytelling through scent, LUSH perfumes are crafted in-house, inspired by literature, music, and life events. The fragrances are made with ethically sourced essential oils and absolutes from family businesses and local farmers, supporting both customers and the communities behind the ingredients.
The collection has been developed by LUSH's three in-house perfumers: co-founder Mark Constantine, alongside Emma Vincent and Alina Gliwinska, who have contributed some of LUSH's most beloved scents in a largely male-dominated industry. Emma is known for hits like 'Super Milk' and 'Turmeric Latte,' while Alina created the popular cross-generational scent 'Alina.'
