Stockholm-based denim brand Jeanerica has launched its first flagship store at Nybrogatan 2, located in the heart of the city’s Östermalm district. The store, which opened on September 27th, marks a new chapter for the brand, known for its timeless denim pieces. Designed in collaboration with renowned Swedish interior designer Daniel Östman, the 70-square-meter space reflects Jeanerica’s dedication to craftsmanship and modern elegance, blending natural materials with contemporary elements, such as a striking yellow ceiling. The flagship offers a full range of Jeanerica's signature seasonless collections, a gallery showcasing curated external brands and vintage items, and a luxurious salon space for customers to enjoy a personalized shopping experience.
“We’re excited to create a space where customers can immerse themselves in the Jeanerica universe,” said Lena Patriksson Keller, co-founder of Jeanerica. Co-founder Jonas Clason added, “This store strengthens our connection with our community and provides a more personalized experience.”
The grand opening celebrated the brand's craftsmanship and strong community ties.
Image courtesy of Jeanerica
