Occupying the Ground and First floors, plus one of the three basements in the Hôtel de Coulanges, built between 1627 and 1634 and lived in by Madame de Sevigné, an icon of French 17th century literature.

The other two basements (BF-1 and BF-2) as well the courtyard will entertain art, literary, music and community events. We also plan in the future to invite artists to invade the store itself with exhibitions and points of view, all in the spirit of creation of the now defunct Association 3537 that occupied the building for the previous three years.

The 2nd 3rd and 4th floors will continue to house the DSMP Brand Development division.

The entire store has been designed by Rei Kawakubo, including the café Rose Bakery. No clothing will be visible from the outside. There will be no dedicated brand spaces or concessions. The nature of the design lends itself to a voyage of discovery. Kawakubo has often said the more the customer is made to work to find things themselves, the greater their sense of satisfaction will be.

The ”Beautiful Chaos” credo of DSM is fully alive.
For the opening, there will be an installation and an exhibition entitled “Comme des Garcons for and by Paolo Roversi”
In BF-1, there will be an installation created by Matty Bovan.

Address : 35-37, rue des Francs-Bourgeois, PARIS 75004
From 11am to 7pm Monday-Saturday, 12pm-7pm Sunday