Unleash Your Dark Side: HUGO Teams Up with Tim Burton’s Iconic World for a New Collection!
Written by Fashion TalesJust in time for Halloween and the festive winter season, HUGO announces the release of its latest capsule collection, celebrating the timeless appeal of Disney and Tim Burton’s iconic stop-motion film.
The collection stars the unforgettable Jack Skellington, featured on a range of cozy jersey and knit pieces with relaxed fits, including sweatshirts, T-shirts, hoodies, and versatile day-to-night pajamas. Accessories include socks, sneakers, a beanie, a scarf, and a tie. Fans of the beloved film will recognize its distinct imagery, rendered in bold prints and jacquard knits, with a color palette of black, accented by shades of red, purple, and white.
Reflecting HUGO’s mantra, “HUGO Your Way,” the designs draw inspiration from the movie’s themes of self-discovery and authenticity. Jack Skellington’s whimsical journey encourages fans to celebrate their true selves and embrace their unique qualities.
To mark the launch, HUGO released a campaign filled with maverick energy and surreal imagery, blending the brand's signature self-expressive style with the distinctive visuals of The Nightmare Before Christmas. The campaign will be featured across HUGO’s social media and ecommerce channels, showcasing the collection’s graphic elements and high-contrast design inspired by the film.
The new collection will be available starting October 16, 2024, in stores and online at hugo.com.