Acne Studios has launched its Fall/Winter 2024 campaign featuring musician and creator Willow Smith. Photographed by Jordan Hemingway, the campaign reflects the futuristic and mechanical themes introduced in the FW24 runway show. The visuals showcase Willow wearing timeless leather and denim from the new collection, capturing her unique blend of serenity and strength.

The campaign draws inspiration from subcultural elements traditionally associated with leather and denim, reinterpreting these styles for the season. Willow models bold, feminine silhouettes that feature sculpted curves paired with an edgy attitude. Set against a metallic backdrop, her striking poses further emphasize the collection’s empowering aesthetic. The look is accessorized with items from the FW24 runway, such as the reimagined Multipocket 'tool bag' with crinkled and studded details and the Bowlina 'bowling bag,' now available in multiple sizes with a metal plaque.

Willow’s ongoing relationship with Acne Studios is highlighted by her regular incorporation of the brand into her wardrobe. She attended the FW24 show in Paris and recently wore a piece from the collection to the Los Angeles premiere of Bad Boys: Ride or Die. Currently, she is promoting her sixth studio album, Empathogen. Reflecting on the collaboration, Willow expressed her gratitude for the experience: “The Acne Studios FW24 show in Paris was such a vibe… Our collaboration felt so natural from start to finish, I really can’t wait for this campaign to live in the world.” Acne Studios Creative Director Jonny Johansson praised Willow as a cultural icon, emphasizing her individuality and authenticity, traits that resonate with the brand’s ethos. The FW24 collection will be available at Acne Studios stores worldwide and online.