The new Prada Paradoxe Eau de Parfum, is Prada's new iconic signature fragrance. A feminine floral fragrance that invites us to explore and express the paradoxical and multidimension in us. To celebrate that you are constantly changing, that you are always yourself.

Master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu collaborated with Miuccia Prada and Raf Simons to reconcile timelessness and avant-garde, nature, and innovation. The new Prada fragrance wishes to embrace the paradoxes of iconic ingredients to reveal new scented sensations. Reinventing freshness with the first Neroli bid extraction to capture the flower fresh dimension.

The new fragrance was presented through a film directed and starring Emma Watson. The actor, activist and now director is the perfect fit for a fragrance celebrating the multi-dimensions of ourselves. The floral ambery fragrance with white musk braces the paradoxes of iconic ingredients. For example, Amber but named Ambrofix™, from a bio-converted amber, and a new revolutionary musk molecule: the Serenolide™, for an intense yet subtle and comfortable trail noticeable right from the top.

The lovely bottle comes in three different sizes, in a triangle shape that fits lovely in the bathroom and travel bag. A new aspect of the perfume that work in line with Emma Watson’s sustainable work is that the perfume is refillable. The glass bottle has been designed to limit its weight and use of glass, which makes it even more useful. The fragrance is also built on three sustainably sourced ingredients including Moroccan Neroli Oil, Vanilla Infusion and Calabrian Bergamot Heart. Another aspect is it’s reinventing of the iconic code of the brand: its triangle logo. The shape of the bottle is softened by rounded angles, while the coral pink blends with the black cap and Prada logo.

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The scent takes you straight to a sweet and feminine feeling - it's perfect to start your empowering next chapter with. As the scent and campaign film wish to embrace is the power of being many different things at the same time. It kind of helps that Emma Watson herself is fronting the campaign. In a quote, Emma Watson hopes the fragrance can give women a little more space to celebrate ourselves - and it sure does.

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Top Notes: Calabrian Bergamot Heart, Tangerine Essence, Pear Accord
Heart Notes: Neroli Essence and Neroli Bud Essence, Tunisian Orange Flower Heart Absolute Blossom, Jasmine Sambac Absolute
Base Notes: Amber Accord (Ambrofix™), Laos Benzoin Resinoid, Madagascar Premium Bourbon Vanilla Infusion, White Musk Accord (Serenolide™)

Photos by Yasmine Mubarak