Weekday launches Dreamstate Limited Edition collection influenced by the shiny, ethereal avatars created by 3D artist and AR creator Harriet Davey.
The borders between our physical and virtual worlds are blurred and 3D and AR technol-ogy allows us to extend our personas like never before. This collection addresses the many avatars of ourselves. Pushing beyond the most common 3D presets and software reinforcing traditional beauty standards, Weekday’s design team explores the idea of ava-tars and augmented reality filters as self- transformative.
Is it fake? Is it freedom?
Inspiration is drawn from the work of Harriet Davey, a CGI artist and A creator based in Berlin known for her shiny, ethereal creatures. Davey is active within Digi-Gxl, a community for womxn, intersex, trans folk and non-binary people specializing in digital design, 3D & X . Addressing questions like the dysmorphia caused by face filters and the importance of a more inclusive tech sector, Davey’s work constantly pushes the discourse forward.
The Dreamstate Limited Edition collection has a raw and crafted feel and is influenced by Davey’s work on multiple levels. A chenille set with super flared pants and a tie crop top reminds of a fish scale, but is super soft to wear. An otherworldly fake fur coat inspired by Brad Pitt in Fight Club makes you feel, in the designers’ minds, like a creature instead of a human. Accessories like a harness and a green teddy bag enhance the dream state ava-tar vibe. Jeans and tees feature prints of Davey’s artwork.
”When making this collection, everything we did was online. Was it all a dream, are we real online? We talked about what it means to be true to yourself. Being able to dream might be more real or true to yourself than being stuck IRL. AR and 3D can be tools to enhance your Dreamstate, and make dreams come true.”
”Harriet Davey has this special way of blending DNA regardless of gender and species. We wondered about the sensations her beings have, what super powers they hold, what they feel, what they fear… What do they dream of? Her avatars were muses in our work with the collection. We wanted to make dreamwear for her creatures, garments that were expressive enough to be worn in this dreamstate.”
– Alice Schulman, Responsible Designer Womenswear Weekday
”Simply, I make fluid ethereal beings that inhabit beautiful worlds. My work is the images I’ve always wanted to create, but never found an accurate way to do until I started using 3D softwares. My beings are all fantasy, but they allow me to explore my identity, fluidity and gender expression. My online alter ego Whowle is authentically me, just virtual.”
On working with Weekday:
”As a digital artist, it can be dicult to find alternative avenues for your art to be experi-enced other than through phone screens. I love the opportunity for my work to reach new audiences. There’s also something special about seeing your artwork printed, especially on an unusual texture or surface.”
– Harriet Davey, CGI Artist, AR Creator and Art Director