China, popular culture, media and the fashion business have become the driving forces in Nels professional life since he left business consulting (2005-2008 Kamsky Associates Inc., KAI, Beijing/New York) to focus on magazine publishing and writing. Even while working at KAI his fascination with the transitions taking place on the streets around him led him to Stylites.net, which documents what Beijing pedestrians wear, think, and do. The site remains active and a source of information for readers across the globe and a wonderful source of feedback for Nels on what excites observers about style and pop culture in China today.