A Day’s March continues its creative collaboration with Swedish artist Owe Gustafson through The Great Escape — a playful summer collection of 12 garments and accessories featuring Gustafson’s signature colorful landscapes and naively drawn animals.
Celebrating their fifth project together, the collection blends A Day’s March’s clean design ethos with Gustafson’s warm, whimsical aesthetic — offering a vibrant antidote to an increasingly cold world.
Born in 1940, Gustafson is a celebrated artist, illustrator, and animator, known for his work on the beloved children's show Five Ants Are More Than Four Elephants and for his exhibitions across Paris, New York, and Tokyo. His joyful, irreverent style has made him a cultural icon in Sweden and beyond.
“Men usually dress very poorly. It's satisfying to work with a company trying to change that,” says Gustafson.
Read more at adaysmarch.com
Images courtesy of A Days March
