Swedish eyewear brand CHIMI, renowned for its sleek designs and minimalist aesthetics, has opened its first U.S. flagship store at 110 Grand Street in the heart of SoHo, New York. This marks a significant milestone in CHIMI’s global expansion and solidifies its presence in the U.S. market.

The store’s design reflects CHIMI’s commitment to innovation and experiential retail. Co-founder and Creative Director Charlie Lindström shared his personal connection to the new location, recalling his first visit to New York in 2012, which inspired CHIMI’s creative journey.

CHIMI has quickly become a favorite among global celebrities, including The Weeknd, Kendall Jenner, and Beyoncé, blending Scandinavian simplicity with timeless style.

For more information, visit CHIMI’s website or their new SoHo location.