Milk Makeup's Cooling Water Jelly Tint is a standout in the world of multipurpose beauty products, designed for both cheeks and lips. With a unique jelly-like texture, it offers a refreshing, cooling sensation on application—perfect for waking up tired skin. This lightweight formula blends skincare and makeup, containing key ingredients like vegan collagen, seawater, and aloe, which provide hydration while promoting firmness and soothing the skin.

The tint comes in four vibrant shades: Burst (a poppy pink), Spritz (a coral orange), Chill (a juicy red), and Splash (a rich berry). Each shade is highly pigmented but can be built up or sheered out depending on preference, making it versatile for various looks. Users love the sheer, watercolor-like finish that delivers a natural glow while lasting all day, even through heat and activity. The formula is long-lasting, but it requires quick blending due to its fast-drying nature.

Ideal for warm weather or for those who enjoy makeup with a fun, tactile experience, the Cooling Water Jelly Tint also performs well as a lip stain. Its cooling effect, combined with its playful shades, has garnered praise from beauty enthusiasts and influencers alike for its staying power and vibrant colors.