Clothing brand Djerf Avenue expands their beauty range with new hair care products for the fall and winter.
Founded by entrepreneur and content creator Matilda Djerf in 2019, the Djerf Avenue Beauty is an extension of the Djerf Avenue ready-to-wear Swedish lifestyle label. The new launch dropping worldwide today (16th October) includes two different series with six products in total. The new series; Breezy Weightless and Essential Moisture, both includes a shampoo, conditioner, and a hair mask - to fit your preference. The first, Breezy Weightless is created to enhance your volume and thickness. It uses Hydrolyzed Wheat Protein to strengthen your hair from within. Followed by Apigenin, that soothes the scalp and strengthens hair. The second series, Essential Moisture is for the person who looks for moisture. It includes for example our all favorite Hyaluronic Acid for hydration, and Oat Kernel Oil to help moisturise even more and soothes the scalp.
The new hair care products come in a minimalistic and luxurious packaging, making you imagine living in Matilda Djerf's own Instagram feed of soft pastel colors. They are also all cruelty-free, free from sulfates, parabens, and silicones.
Found the new hair care products at djerfavenue.com
