Lois Jeans has announced the reissue of their iconic T-shirt, famously worn by ABBA in 1974, just ahead of this year's Eurovision Song Contest, where Sweden is playing host. This nostalgic move by the brand is a tribute to one of its defining moments in history.

Established in 1962, Lois Jeans was a relatively fresh name in the fashion scene at the time. However, within a little over a decade, it had become synonymous with artists and music festivals throughout Europe.

In the lead-up to their triumphant victory with the hit song 'Waterloo' in 1974, ABBA's members - Agnetha, Anni-Frid, Björn, and Benny - were spotted donning complete ensembles from Lois Jeans, marking a significant milestone for the brand's legacy in the realm of music and fashion.

ABBA emerged victorious at the 1974 Eurovision Song Contest, and one of the most memorable press images captured the band donning Lois Jeans' iconic T-shirt and jeans.

Now, 50 years later, the legendary T-shirt is making a comeback, featuring the same color combination worn by ABBA.

The Lois Jeans T-shirt is being reintroduced in a limited edition and is available for purchase on their website at www.loisjeanstore.com