The two denim giants, in theory competitors, united to create a collection of jeans fully constructed from fabric sourced from both brands’ respective unsold stock. Artisanally conceived and crafted to embrace differences in length and rise, each DIESEL❤VES LEE jean either has Diesel denim on front and Lee on the back, or vice-versa. One half Lee, one half Diesel: every pair one of a kind.

“Lee is proud to be part of this transformative initiative; it’s a reflection of our shared commitment to driving meaningful change by uniting our expertise,” said Simon Fisher, managing director of Lee Europe. “Through this capsule collection, Lee and Diesel redefine competition by prioritizing innovation. By joining forces, we harness our collective strengths to lead by example, one denim at a time.”

As the everyday uniform of modern life, denim is something everyone has in common despite our differences. This collaboration represents the power of denim to unite in line with both brands’ commitment to creatively finding a new use for unsold, excess inventory.

Requiring significant development to harmonize all the different fits, treatments and sizings, the capsule has two fits and four styles playing on the brands’ combined heritage – two men’s straight fits, two women’s boot/flare fits – and features customized trim and unique details enriched with raw-cut and needle-stitched side seams.

DIESEL❤VES LEE is the first chapter in a new initiative from Diesel: DIESEL❤VES that proposes a more purposeful approach to brand partnerships applying collective creativity to the perennial problem of overproduction.


Created exclusively for DIESEL❤VES LEE, the limited-edition capsule will be sold in select Diesel and Lee stores globally as well as on each brand’s owned websites. Suggested retail price for the denim is 350 USD or 350 Euros, for more information visit www.lee.com/dieseloveslee