Happy Socks and Awake NY Reunite for a Bold New Collection

Written by Ulrika Lindqvist

Following the overwhelming success of their first collaboration, Happy Socks and Awake NY are thrilled to announce the launch of their second collection. This new drop focuses on athletic socks, merging classic style with a modern twist, embodying the same energy and elegance that defined their initial release.

The first collaboration featured the vibrant Leopard Sock, inspired by the dynamic fashion of uptown New Yorkers. This time, the Happy Socks x Awake NY collection takes inspiration from the everyday athletic socks of the 70s and 80s, presenting a modernized version of a classic Americana look.

Crafted using 9-gauge knitting machines and 30/2 yarn, these socks promise both durability and luxury. The intricate embroidery of Awake NY's signature “A” logo adds a touch of sophistication. Reinforced heels and toes ensure long-lasting wear, while ribbing with arch support provides a comfortable and perfect fit, making these socks ideal for versatile urban lifestyles.

The Happy Socks x Awake NY capsule will be available starting May 21, 2024, at a price of $28 USD. Customers can purchase them on the Happy Socks website and at select retail locations in Soho, Berlin, and Le Marais, as well as Awake NY's flagship store and online shop.

Happy Socks, the original colorful sock brand, was founded in 2008 by Mikael Söderlindh and Viktor Tell. Their vision was to bring joy and color to the world by transforming a mundane everyday item into a design masterpiece that marries quality, craftsmanship, and creativity. Designed in their Stockholm atelier, Happy Socks are now sold in over 95 countries through Concept Stores, selected retailers, and at www.happysocks.com.

Awake NY, established in 2012 by Queens native Angelo Baque, is a brand that reflects the rich diversity of New York City. Influenced by the city's vibrant culture, Awake NY captures the spirit of the five boroughs while maintaining a strong commitment to community support. The brand collaborates with organizations both locally and nationwide, aiming to aid underserved communities. Awake NY products are available in renowned retailers such as Union Los Angeles and Japan, SSENSE, Dover Street Market, Slam Jam, KITH, and more.

For more information and to view the new collection, visit Happy Socks and Awake NY's official websites.

Image courtesy of Happy Socks