Pernille Teisbaek is the Danish blogger behind Look De Pernille, a stylist and a streetstyle favourite during fashion weeks all over the world. Which is no wonder at all thanks to her natural Danish glow, amazing sense of style and charming personality. It comes to no surprise that Gina Tricot chose Pernille to be one of the faces of the Scandinavian it-girls campaign for Spring 2015.

SC: What do you think makes you a Scandinavian it girl?

PT: I don’t consider myself as an it-girl, but I’m very flattered that my style and Scandinavian look inspire others even outside of Scandinavian.

SC: As a stylist, what should people consider when putting together an outfit in the morning if they want to be up-to-date this Spring yet keep it minimal?

PT: When putting an outfit together for spring it is important to keep working with the layers, mixing different materials and color tones – it will keep your look interesting and in the right combination it will still have a minimal expressing.

SC: Tell us about the collaboration with Gina Tricot.

PT: The take on the collaboration was that I got the change to show how I would style the Gina Tricot Spring 2015 collection – how I would add my take on there Scandinavian style. This was a great project for me to work with - and the campaign turned out really great – I am very fond of the result,

SC: What are your key pieces in the wardrobe that works every year?

PT: Some key pieces in my wardrobe are a knitted sweater, a pair of jeans and some stilettos to go with this. I definitely found a few items in the Gina Tricot collection that could be new key pieces in my spring wardrobe.

SC: Tell us about one of the oldest pieces that you own and that you still love and wear.

PT: My worn-out vintage levi’s jeans that feels like I have had them for forever. They always work for me and I believe they will stay with me to the last thread.

SC: Being Scandinavian is not only reflected on the outfit, the Scandinavian style also includes the minimal make-up, also known as the “no make up”-make up look. Tell us about your beauty routines and favourites in the cabinet.

PT: My beauty routines are very simple - every morning I drink a big glass of ice cold water, the go out for a run and after showering I use my La Mer moisturizer. If I need an extra something, I use my tinted moisturizer from Laura Mercier.

SC: How do you make a Scandinavian and minimal look interesting?

PT: It is important to keep my looks interesting, for me it is all about playing and mixing different materials to give the layering look that you know I love.

See the collection at Gina Tricot  (http://www.ginatricot.com/ceu/en/collection/it-girls/ccollection-citgirls-p1.html )  

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