I’ve long been fascinated by how beauty moves, how it shifts with culture, mood, and our relationship to the self. So when I heard that Sophie Carbonari, one of the most quietly influential facialists working today, would be launching a new collaboration with Zalando, I knew it was something worth paying attention to.


Sophie’s approach has always been one of care before correction. Known for her intuitive, skin-first philosophy and her work with some of the world’s most recognisable faces, she brings a kind of grounded elegance to skincare, one that doesn’t shout, but resonates deeply. Now, she’s the first to feature in Zalando’s Insider’s Edit, a new expert-led beauty format that explores professional rituals and the real stories behind them.


The edit is shoppable, but it’s also intimate. Sophie shares the products she trusts, the rhythm she follows, and the pared-down rituals she swears by. Her selections feel like a gentle nudge toward clarity in a world that often overwhelms with choice. And perhaps most importantly, it’s a reminder that beauty doesn’t have to be performative to be powerful.


“Together with Zalando I’ve curated an Edit that feels both accessible and results-driven,” Sophie shares. “This is an extension of how I treat my clients—with intention, simplicity, and deep respect for the skin’s rhythm.”


It’s a philosophy that echoes what many of us are craving right now. According to Zalando’s 2025 Beauty in Brief report, consumers are stepping away from unrealistic ideals and toward routines that feel grounding, effective, and kind. Sophie’s edit captures that shift perfectly, rooted in barrier health, emotional connection, and products that work in harmony with the skin.


As someone who believes in beauty as a lived, evolving experience and not just an aesthetic one, this feels like a meaningful step forward. It’s not about chasing perfection, but about reconnecting with your own reflection in a more honest and considered way.


With more Insider’s Edits planned throughout 2025, Zalando is setting the stage for a new kind of beauty storytelling, one led by the voices we trust, and shaped by the rituals that make us feel more at home in our own skin.

www.zalando.se