• Marimekko Spring/Summer 2022

    Written by Fashion Tales
    Marimekko premiered its Spring/Summer 2022 ready-to-wear collection with a digital film at Copenhagen Fashion Week on 12 August 2021.
     
    The first Spring/Summer collection led by Creative Director Rebekka Bay explores Marimekko’s theme for 2022: NEW FOLK. The collections reference recurring elements and similarities in folk wear around the globe, in Spring/Summer 2022 focusing
    on botanical expressions seen in fashion and nature alike.
     
    In the collection, the botanical theme is brought to life especially through designer Antti Kekki’s abstract prints and motifs inspired by plants, foliage, and flowers. The volumes and details of the season’s silhouettes also reference the natural world with petal-like shapes and textural, uneven surfaces. In the color palette, vibrant chlorophyll greens, muted rosy hues, cornflower blues and pale c alendula yellows all reflect nature’s mesmerizing splendor.
    In addition to introducing newness, the collection will also feature familiar, recently updated Marimekko archetype silhouettes, including the A-line shape the brand has become famous for.
     
    “I am increasingly drawn to the idea of finding meaning in repetition – for example in music, the way songs are built on patterns and themes that repeat. It is present in nature too. At Marimekko, we add to the building blocks of the brand each season, everything working together as wardrobe over time and for years to come. It’s about seeing the beauty in perfect imperfections,” says Rebekka Bay, Creative Director at Marimekko.
     
    The season’s materials play with dense, papery cotton qualities. The crispness of cotton is balanced with sophisticated linen and Tencel blends, offering a lightness and airiness to the collection with crinkled and pleated qualities mimicking dried petals.
     
     
  • TEATUM JONES SPRING/SUMMER 2022

    Written by Fashion Tales

    RE-LOVE | GLOBAL WOMANHOOD 2022

    Zalando, Europe's leading online platform for fashion and lifestyle, and Copenhagen Fashion Week continue their three-year strategic partnership. With a shared core value of sustainability, the partnership between Zalando and Copenhagen Fashion Week offers a unique opportunity to mutually reinforce the two organizations’ belief and actions towards a more responsible industry, and together accelerate sustainability in the fashion industry. One of the key elements of the collaboration is the Zalando Sustainability Award - an award which spotlights and supports brands who are leading the industry with more sustainable practices and collections.
    THIS IS FASHION MADE BY HUMAN STORIES

    Re-LOVE | Global Womanhood 2022 is inspired by a collective of 25 unique women who embody the Teatum Jones spirit – Bold, confident, creative and smart – including women such as Trans model Munroe Bergdorf, Disability model and activist Kelly Knox, Editor in Chief of 10 Magazine Sophia Neophitou and Professor of Diverse Selfhood and former i-D Editor Caryn Franklin.

    By asking these women from different social backgrounds, different ages and different ethnicities three questions about their most instinctive human emotions, Teatum Jones take us on a journey unearthing their moments of intense joy, sadness and hope. In spite of their differences, the women in our film are united by these moments of real human vulnerability.

    By Re-DISCOVERING this footage from the archives of our past interviews, we have been Re-INSPIRED to further research these moments of intense joy, sadness and hope and Re-BUILD a new collection from their collective human stories.

    When we Re-LOVE our most vulnerable work, we Re-IMAGINE and Re-VALUE our creative journey in order to Re-PRESENT a deeper understanding of what it means to be human.

    When we Re-LOVE our most intense moments of joy, sadness and hope, we embrace the vulnerability that makes us real and human.

    We call this Re-LOVE | Global Womanhood 2022.

  • photography Sandra Myhrberg
    fahion & makeup Nike Ortiz Dahl
    blouse Nygårdsanna
    trousers Annaedsta
    shoes Asos Design
    earrings Charlotte Vasberg

    An Interview with Mimi Bay

    Written by Decirée Josefsson by Sandra Myhrberg

    The 20-year-old Mimi Bergman aka Mimi Bay conveys feelings into words writing about personal experiences and memories. With over a quarter of a million subscribers on YouTube, she writes and properly produces, making her multidimensional as an artist. The impenetrable walls of the royals are falling to pieces when Mimi Bay's pleasant tunes are playing creating a space for everyone to be able to intimately connect. Her last single
    Pick me up is the third to be released in 2021 and comprise a part of her newest EP release
    Far from home.

    Is there a specific story behind the name Mimi Bay?
    The history of the name is rather simple and occurred naturally when I followed a more firm step in my artistry. When I initially started, I operated frequently on different channels like SoundCloud and YouTube. When I, later on, decided to carefully gather everything on a mutual channel it became natural to as well separate Mimi Bergman from Mimi Bay. It has not so much to typically do with the name itself, however more to safely separate and secure my personal life.

    How would you describe your critical thinking towards your composed music?
    I think that in time as my musical knowledge develops I become kinder and more trustable in my instinct of what’s good. Critical thinking, however, makes me able to perform and achieve beyond my expectations.

    What represents your ideal place to reload and increase creative energy?
    I genuinely love to read outside in the woods. It helps me to remind myself about the present time. To pause from complex reality and sense when not to trust the anxious state of the conscious mind.

    Whom are you writing for?
    I think that my writing has inevitably been a process of my thoughts and feelings. Anger, fear, grief, and joy become the fuel for the words in my rhymes. I do not think frequently about whom I’m typically writing for. Alternatively, there’s a way for me to gently remind myself that emotions are not permanent and to heal or properly speak through them instead of allowing them to direct me. There's rightfully no social right or wrong in how much of your thoughts you should share with others. If I never try to listen to my inner voice, I will never know how it feels to be true to myself.

    Describe your earliest music memory?
    I’m constantly looking for gentle melodies, melodic vocals, and poetic lyrics that can get me from a state of mind emotionally to another. Even if that means watching Disney or listening to the tones of Frank Ocean and SZA I want it to feel real. It’s the chemical reaction from within that makes me interested in wanting to keep on listening.

    What would you like to say to the younger Mimi?
    The frequency of life is going to differ, and you will be forced to accept and believe that there’s a time for everything.

    What’s on the horizon?
    I’ve been working on my upcoming project Far from home since 2019 and it’s about trying to find a home when your safe place becomes your parents' house. It’s been mine for so long and I can’t wait to share it with the world.

    blouse Nygårdsanna
    trousers Tommy Hilfiger
    earrings Charlott Vasberg
    dress & shoes Asos Design
    earrings Charlotte Vasberg

    blouse Cornelia Ferm
    trousers Vans
    shoes Asos Design
    earrings Iameleni

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