• Full name: Motofumi “Poggy” Kogi 

    Born: Dec. 31, 1976 
    Lives in: Tokyo 
    Occupation: Director at UNITED ARROWS & SONS

    An interview with Poggy

    Written by Michaela Widergren

    MM: Why the nickname “Poggy”?

    POGGY: My last name is “Kogi”, and a friend of mine misheard it. It comes from Toppogi (Korean food) and became Poggy.

    MM: Are you able to work with your own personal style through United Arrows & Sons in some ways?  

    POGGY: I call the style of classic-street mix “sartorial street style”. At the store we are showing the style by mixing brands. Like classic style brand and street brands.

    MM: Are you as well know in Europa as in Japan?

    POGGY: I don’t know…

    MM: What to do you think it is about your style that people like? 

    POGGY: Usually I have business (formal) meetings during day time and often attend events (street style) at night. Compare to overseas, we don’t have a custom to change before night out in Japan. My current style has come from daily routine. I can say that the style is my life itself. So it’s nice to hear that people like my style.

    MM: What is your favorite place in Tokyo? 

    POGGY: Little Soul Cafe in Shimokitazawa and Piano Bar in Shibuya.

    MM: What is your favorite place in the world?

    POGGY: Summer time, specially night time - Firenze.

    MM: Have you ever been to Stockholm? 

    POGGY: I haven’t been to Stockholm yet. I’ve been to Copenhagen twice. 

    MM: Do you think Scandinavians dress well? 

    POGGY: I have the image of Scandinavians being stylish.

    MM: Who is your ultimate style icon?

    POGGY: I have been influenced by Hiroshi Fujiwara and NIGO, the legends of Ura-Hara Culture. And founding members of UNITED ARROWS; I learned traditional style from them. And others, Malcolm Robert Andrew McLaren and Shawn Stussy. For me, people who are strongly related to culture and also wear jackets and suits are so inspiring.

     

    photography by JÖRGEN AXELVALL

    coordinator  KEITH S. WASHINGTON
     

    eyewear MAX PITTION

  • Le Lait Miraculeux, Bettina Rheims

    An interview with Bettina Rheims

    Written by Felicia Eriksson

    Bettina Rheims knows exactly what she wants and talks about her work with great passion and warmth. During her career as a photographer she has explored the place of women in society, the beauty in the imperfection, the intimate and the floating identity.

    It’s a clear and windy day when Odalisque Magazine had the honor to meet with the French iconic photographer during her visit Stockholm for the opening of her exhibition “I’ll be your mirror” at the Fotografiska Museet (Museum of Photography).

    FE: The exhibition is called “I'll Be Your Mirror” what do we see in the reflection?

    BR: Maybe a self portrait, among all these people at the same time. Maybe a conversation between women.

    FE: How did you become a photographer?

    BR: By chance. I started out as many things, and nothing. I didn't have much talent for what I was doing, you know. I was doing little jobs that you do when you don't know where you place is yet. And one day I remembered about photography that I was doing as a teenager in school, and I remembered the pleasure of being in the darkroom, and the smell and the red light. More than anything else I remembered how I loved to be alone in there and nobody would disturb me and ask me things and look at me. I didn't want anyone to look at me. So, I gave it up for ten years or so and then I went back to it. The man I was living with at that time got me a camera and I looked through the camera and figured.. yeah I'm home.

    FE: The darkroom was your own little space?

    BR: My camera was my own little space. The viewer and the viewing. At that time I had a camera where you looked in to it from above and I looked through that square and figured that I could get rid of everything that I didn't wanted to look at. I could focus on what I wanted to focus on. Which I didn't know what it was but I knew the minute I would find what to put in my square then that would be it. There was no plan of a career. I never thought I would have a pleasure to say one day I'm a photographer. I remembered the first time a said it. I was so proud of that word.

    Bettina Rheims started out by shooting a series of acrobats and striptease artists and continued her career by questioning the gender representation and rising the awareness about androgyny and transsexuality in the series “Gender Studies”. These questions have followed her throughout her work, even in her campaigns for influential fashion houses and in her portraits of musicians and actors.

    FE: Some of your recurrent topics in your work is gender, identity and the gaze. What is it that fascinates you about this?

    BR: I don't know what fascinates me so much. Probably the intimacy of the relationship that I manage to establish with each one of the characters. Whether they are women, transsexual, teenagers or unsure of their sex. It's always the quality of the relationship, of this dance that

    we dance together. Every time somebody walks in my studio or on set and I've never seen them before, and probably will never see them afterwards, we have to live that very brief and intense relationship. It has to be passionate and it has to be all the feelings in such a short amount of time. We give each other the pleasure and the pain and it becomes great and then it becomes nothing and then it’s great again. It’s like when you dance a tango with someone for the first time and you don’t know the person and you start tripping over each others feet and you’re not in the same rhythm. And then slowly the music comes and it becomes like a flow. It becomes smooth and harmonious. That’s what happens every time. It’s more like a performance than a photo session. I mean, we almost could do it without a camera.

    FE: So the process is like a dance to you?

    BR: I talk and they answer to me with their bodies and it goes on like that until the perfect moment. Which could take some time. It’s never very long. It's very intense. It just happens.

    FE: Even though you pictures can be very sexual, they never become objectifying. It seems like the models trust you and your vision to 100%. Is this the outcome of the female gaze?

    BR: It’s because of that, of course. And it’s because they know I'm not gonna betray them. They immediately know by instinct and I know by instinct that they will trust me. Sometimes I stop people on the street to photograph them and I look at them and I see that she's gonna understand the name of the game. I would never do something to someone that I never would do to myself and they know that. It’s a pact, it’s a contact. I never cheat, I never not say the truth. It’s very straightforward. Plus they know my work so people who don't want to be in it they just don't come.

    FE: This exhibition represent your work from the past 35 years or so, what are you most proud of in your career so far?

    BR: I'm proud when somebody comes up to me and says I've learned something about myself. You've helped me. I'm proud when I help people to come out of their rooms, of their closets, of their dark corridors. I'm proud that throughout those years I've helped some people understand and look at things that they never might have looked at. To better understand the differences and what it is to be a woman and also what it is to feel that you don’t belong in the right body. All these questions that people want to avoid because it’s scary. Mybe when they look at my work they’re a bit less scared and a little bit less afraid of the differences. Because differences are beautiful and important.

    FE: Do you feel like you’ve put some light on the transsexual community by telling their story in your pictures?

    BR: You know, I'm just a little drop in a huge sea of water. But yeah, I've put some attention to that question. I am proud of that. It's a strange feeling because I have seen these pictures so many times, in so many different contexts. It seems like I could set up my mattress here and my bed. Everywhere I go is like my home because I'm surrounded by my people, they are my people.

    FE: Have you made friendships with these people?

    BR: Of course we've made friendships, but it doesn't mean that we talk every day. They come by the studio and we have a coffee maybe years later and catch up. They become family, so familiar. I mean look at this picture of Karen Elson, she might be 15 years or so. It’s not that we see each other often, but she will always remember that picture and I will always remember that moment. They’re my people.


    I’ll Be Your Mirror” will be on display at Fotografiska 15 april to 12 june 2016.

    Milla Jovovitch, 2005, Bettina Rheims
    Kate. Décembre 1989, Londres
    Kael TB
  • An interview with Maria Hedmark

    Written by Dahlia Celestina by Michaela Widergren

    “ LINIE celebrates the sophistication of simplicity through a disciplined design process. By minimizing unnecessary cuts and seams with a one-pattern-piece theory, LINIE’s detail-oriented tailoring allows the fabric and body to express their purest forms. - LINIE brings body, style and garment into balance “; is how designer Maria Hedmark describes her design and is also exacly how I’d like to introduce you to the brand Linie.  

    DC: Being Swedish, has that changed your view on your own fashion line since you’ve been in New York? 

    MH: Being in New York has given me the guts to start my own fashion line. I don’t think I would have started my own line as early in life as I did if I would still be in Sweden. I’m not sure if that is about “The law of Jante” or that life is very comfortable in Sweden. Moving to New York was a big step for my inner growth, and being here and in this business put me in to a lot of stress. I realized I could handle that, and not just handle but I was actually also good at it. By having my own line I’ve been able to evolve as a person and in my skills.

    DC: Starting off with menswear, do you feel like moving forward to creating womenswear has helped your creative process?

    MH: For me starting off with menswear has definitely helped me to acknowledge the cut and importance of a well-fitted garment, as well as the substance of a great fabric and drape. I took all these factors in to consideration when moving forward with womenswear. Many womenswear labels today are about adding seaming, trims and ornaments to a garment, but that has never been my aesthetic. Although I appreciate the straight forward with menswear I think there is a bigger span of clothing in womenswear and what kind of fabric you can use is almost unlimited. If I would use similar fabrications and cuts in menswear it would most likely look like costumes or an art project. 

    DC: You are known for your clean cut, simple yet edgy designs and tailoring. Do you think your style of tailoring/designing will ever change in the future fashion years to come? 

    MH: I have been very strict with my rules of how to make a garment. In the end I want as few seams as possible and ideally as few pattern pieces doable. For example, I have only added a cut if it’s necessary for the fit or that it creates unnecessary waste of the fabric. Adding another fabric to the garment is only “legal” if there has to be a cut within the shape of the garment. But in the end it’s actually about making a beautiful piece. So in the future I will most likely stretch those rules, that’s just part of the evolution. 

    DC: What was your reason/inspiration for calling your fashion line “LINIE”? 

    MH: First of all the Swedish word for “line” is “linje” pronounced [ˈliːni̯ə]. LINIE is just a graphical nicer spelling.

    I have always believed that all human beings have their own kind of language with how they write, draw and create things. This has been created through life and your experiences. So having your own fashion line is not just of how your clothes look, you have to go to the very fundamental beginning of your process – the line that you draw on a paper for a sketch. You are the only one who can make that line. Going to the next step with draping and patternmaking, you put in your own handwork and language in to that piece. How you create a shape and how you handle the cutting of a fabric and sewing is all a very unique process. So the final line up of the collection and your aesthetic is all the result of how you created that early first drawn line.

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