Since 1935, Jaguar has excelled by always looking forward. Now, a new era begins. The first physical demonstration of Jaguar’s vibrant new design philosophy will be unveiled at Miami Art Week.

Bold, unique, and emotionally engaging, this design concept aspires to reach the pinnacle of creativity. The new identity and visual language symbolize a transformative change—one that honors Jaguar’s rich heritage while inspiring the future to come.

Stay tuned as Jaguar redefines innovation and artistry, setting the stage for what lies ahead.