photography Agnes Strand
fashion Ken Mogeqwu
jacket Peter Englund

An Interview with Namelle

Written by Fashion Tales

Electro pop artist and songwriter from Sweden is now releasing new music. With a great passion for storytelling she invite us all to take part of her journal while listening to her songs. We catched her between all the summer gigs to shoot this series.

When did your interest in music begin?
My interest in music showed at a very early age. I used to dance around and sing along before I could even walk or talk. After that music became more and more important to me.

When did you realize that music was for you and how did it happen?
I did my first performance at a school show in 8th grade, and afterward, people came up to me and gave me so many compliments for it. Like most kids in high school, I felt lost at the time, and the sudden appreciation made me feel like I had found my place in life. Suddenly I was “Namelle, the girl who sings”.

What kind of music did you grow up listening to?
Swedish dansband, Rammstein and Kelly Clarkson. My mother had a broad music taste and she always decided what we’d listen to in the car.

How did your career start?
I continued to perform as much as I could and got more and more shows booked. I had a lot of support from people around me who encouraged me to continue.

When did you realise that music was something you could make a career of?
My entrepreneurship teacher Christian was the one who taught me that it’s possible to get paid for gigs, and because I had so many bookings I started up my own company and started to earn money from it.

What can we expect from you in the future?
A lot! I love music, fashion, fitness and motorcycles so I’ll definitely be doing different things related to that. Music is really my number one thing, both writing for myself and others.
This summer I’m going on a tour here in Sweden, and hopefully, I’ll be able to do a Europe/UK tour very soon too.

Do you find that your music changes you or does the music change with you?
What an interesting question. I guess that music changes me overall, with a lot of new impressions from different sounds and lyrics that make me think. And I guess that my own music changes me when I see how the audience reacts to it. If a song means something special for them it can give me a new perspective too. My music definitely changes with me depending on where I am in life and who I’m working with.

Which singer would you dream of collab with, dead or alive?
My dream collaborations is Linkin Park, Rudimental, Ryan Tedder, Jon Bellion and Thomas Stenström. Wakey Wakey was also included here but I got the honor to work with him in Austin a few months ago.

What do you do before a performance? Do you have a preparation ritual or something?
Not any specific ritual to be honest. As long as I have a good soundcheck I just relax before the gig.

Tell me about yourself, how did you end up here?
I’m an entrepreneurial, music addicted morning person who loves networking and traveling.
For me, it’s always been clear that music is my path. HOW to do it has always been more difficult to know but I’ve just followed my instincts and done what I think is right.
I think it’s my drive in combination with all the inspiration I get from people around me that have taken me this far.

jacket & pants Erik Olsson
scarf used as top Vintage
jacket Amendi
vest Schnaydermans
trousers & Other Stories
jacket Peter Englund
top & skirt Stylist’s Own
total look Samsøe Samsøe
jacket Erik Olsson
scarf used as top Vintage
jacket Amendi
vest Schnaydermans
pants & Other Stories
bag Li Per Lei

photography Agnes Strand
fashion Ken Mogeqwu
hair & makeup Linnea Thornqvist
talent Namelle
assistant Emmy Nikolausson
post production Sabina Hannila

coat By Marlene Birger
trousers Talent's Own
shoes Samsøe Samsøe


There’s nothing to see here.