When Shawn Mendes walked the Met Gala carpet earlier this month, he wore an upcycled Tommy Hilfiger outfit inspired by the sea. Little did we know, it was a part of something greater – a future partnership. This week, Tommy Hilfiger and Shawn Mendes officially revealed their partnership, Play it Forward, as the next step in the brand’s evolution and sustainability journey.
To start, the Canadian GRAMMY® nominated singer-songwriter is fronting the Summer 2022 “Classics Reborn” campaign, a collection made of sustainable material. Mendes will also use sustainable Hilfiger outfits on his upcoming world tour Wonder: The World Tour. While the brand donates USD$1 million to mitigate and offset the environmental impacts of the tour.
The TOMMY HILFIGER “Classics Reborn” campaign was shot by Craig McDean and features Shawn Mendes wearing styles from the 1985 Program collection, including the iconic 1985 polo which is made from organic cotton. Throughout the 1985 Program’s 2022 collections alone, the use of organic cotton reduces CO2eq by about 48% and avoids 692 tons of emissions — equivalent to 641 one-way flights from London to New York for one passenger. Shawn Mendes also wears more sustainable denim that is produced using 20% post-consumer recycled cotton and requires less water and energy during its finishing stages.
As a key milestone of the partnership, Tommy Hilfiger and Shawn Mendes also will also introduce a co-designed capsule collection in Spring 2023. It will feature quality styles that reimagine classic TOMMY HILFIGER pieces with circular design while scaling material recycling innovations.
In a Twitter post Shawn Mendes says ''…I’m partnering with @TommyHilfiger to bring more sustainable clothing to the forefront. Tommy is reimagining the classics using more sustainable materials, & has made a $1mm commitment to greening my tour. This is just the beginning…''
Take a look at some of the pictures from the Shawn Mendes in the Tommy Hilfiger “Classics Reborn” campaign, and read more at Tommyhilfiger.com