A NEW ODD MOLLY : Neneh Cherry and Titiyo
Written by Fashion TalesOdd Molly makes a restart with a unique collaboration and new communication. It is manifested by the creative collaboration with renowned musicians and sisters Neneh Cherry and Titiyo. They become Odd Molly's ambassadors, faces out in campaigns and participating in the work around the collections. The spring campaign will be the first result of the collaboration.
Neneh Cherry and Titiyo become Odd Molly's ambassadors throughout 2019. The creative collaboration with Odd Molly is the first time Neneh and Titiyo do something similar with one fashion brand. And as musicians and sisters make it all something unique.
“It is the first time that my sister and I do something together in a job context. So it feels extra fun that Odd Molly thought of us. Odd Molly is a brand that has not been self-evident in min wardrobe, but now I'm craving for more color and pattern. Therefore, the timing and challenge feel completely right. It will be great fun to make this trip together, ”says Titiyo about the collaboration with Odd Molly.”
The new collaboration is part of a larger venture that Odd Molly does to strengthen the brand's identity. In early February, Odd Molly opened a flagship store at NK with an updated store concept and with a selected range. And the spring campaign will be the start of a new communication.
“Odd Molly as a fashion brand has always stood to dare to go his own way. And now we start one new trip. Therefore, we are very happy and proud to present a longer collaboration with two unique artists and personalities who stand for similar values to us, ”says Jennie Högstedt Björk, CEO of Odd Molly.
Neneh Cherry and Titiyo are known as singers and songwriters with long outstanding careers within the music. Recently, Neneh won a Grammis for this year's electro / dance with the album Broken Politics. Titiyo is up to date with a new Sweden tour in the spring of 2019.
Odd Molly is a Swedish fashion brand founded in 2002. In 2007, the brand Guldknappen won distributed by the Ladies World. The same year, it was named this year's clothing brand by Svensk Handel. Today, Odd Molly's collections are sold in 34 countries.
